5 Things Every Artist Needs to Sell Art Online

5 Things Every Artist Needs to Sell Art Online



all right here we go we are live all right hey everybody it's Melissa Dinwiddie from living a creative life and I'm here with Cory Hough from the abundant artist and I hope you are all excited and ready to go ear you're getting really really glad that you registered and that you're listening to this free discussion with Cory we are going to talk about the 5 top really super critical important things that you need to get really super critical important that you need to get started selling art online when you've got no resources except your art it's just me in my art that's right I do that if that's you you are in the right place I'm going to be your host this afternoon so I can make sure that Cory tells you in specific detail what you need to do to successfully sell your art online this is a really really good time to grab a pen and some paper so you can take notes because Cory is going to be sharing a lot of very specific information about these five things that every artist needs and you don't want to miss any of it there will be recording so you can go back and listen to the recording assuming the tech tech gods are smiling right so um so pay really close attention because any one of the tips that Cory's going to give you during this seminar could be the tip that helps you realize that artists can be wealthy really truly truly and the Internet has created a truly unprecedented opportunity for making that happen for yourself not just for you know other people out there but for you and even if this information is familiar to you I invite you to come with a beginner's mind because staying open might just reveal that one new thing or it might allow you to hear something in a new way that could make a really big difference for you plus at the very end of the discussion we're going to talk more about how you can get some free coaching or a website review if you've been paying attention to our emails you've already gotten gotten some info on that but we'll talk about that too so stay tuned listen to the entire webinar because you're not going to want to miss any of it so let's get started with our interview or I should probably say grilling because that's what we're gonna do I'm going to grill Cory so Cory what exactly are you going to share with us on the call today good question I'm a little punchy today you know if I'm a little weird and a little bit of a space cadet I'm hoping that it'll just come across as charming I got up very early this morning to see a friend of mine that I haven't seen in about eight years we went to breakfast early early this morning he got into town for a business trip and and I spent the whole morning acting like a high schooler because that's what happens when you see your old high school friends so I'm a little weird today but that's okay you're always a little bit worried but we love that about you Thanks so over the course of today's call I'm going to share with all of you my experiences in working with hundreds of artists from all over the world a little about my life as a performing artist and how I learned about how to sell art online and how you as the viewer and the artist can overcome the starving artist mentality and live a life of abundance so this process is going to be easy and simple to understand and we're gonna have some fun and you're going to get my personal help in doing all of these things and I'm going to reveal how businesspeople use the internet to sell stuff you see one of the main reasons businesspeople make money and artists don't is not because art requires you to be poor but because businesspeople have a different mindset so I've spent some time with some of the real leaders in the internet marketing industry I can tell you that these people they're just as inspired and excited and fired up about what they do as any painter sculptor or artist I'm not gonna hold anything back I'm going to give you specific details on what works and what doesn't work for painters sculptors and other visual artists my goal is to help you change the way that you think about money in art and I to take action specific action by the end of this webinar you're going to have some specific clear tasks that if you act on where you're going to see some tangible results and then we're going to talk about those tomorrow in tomorrow's broadcast who so uh Corey given the prevalence of so many you know slimy internet marketers out there a lot of listeners might possibly be wondering why are you revealing this information if it's so good yeah you know I always wonder about that term slimy internet marketers I don't wonder like who are these slimy internet marketers that we all talk about I mean there's probably some of them out there the ones we have the Wade yeah I don't know very many slimy internet marketers that's right now we don't hang out with them yeah so anyway that's a great question I have a live spent a lot of time agonizing over money when I was younger I grew up in a very poor family and there were a lot of times when we didn't know how you're going to make our rent and there were times when we lived in our car and I've been an actor in a storyteller for a long time and I know the struggle I know that a lot of the you that are listening today have been in this same situation and this is my passion and I know that if I can dispel the starving artists myth for just a few artists then I can help I can help the art world and the larger world as a whole so even if you've had some success as an artist odds are you know that you're important and beautiful work could be reaching more people you just don't know how to make that happen and I want to help more artists to find a way to do that yes awesome so um you know we're you and I are both always talking about this concept of dispelling the starving artists myth but for those on the call who might not have heard us talk about it before can you explain what that means sure there's this idea among artists that in order to be a real artist you have to be poor and that suffering makes better art and I think that's a total load of bullcrap crap Picasso wasn't poor neither was Dali neither was deemed neither as Damien Hirst there's a host of tons and tons of wealthy artists and this idea of the starving artist is a cultural phenomenon that you know you can trace it back to a couple different places but I like to talk about there's this book called a la vie de Boheme which was written by this guy in the 19th century France and he was living among the Bohemians and he was a starving writer himself and he wrote this piece of fiction that was all about how great the Bohemians were and how noble all these starving artists were and it was a work of fiction and in the introduction he said you know a lot of artists go through this kind of experience but the artists that the great artists learn how to work past this and if you don't you either end up in the hospital or the morgue or you become a professional artist I mean that was another introduction and then and then um he the his his book became a best-seller so all of a sudden all of the wealthy people in France were like oh it's so cool to be a starving artist and they started dressing like starving artists and hanging out in the bohemian Quarter to be seen and to be cool and they're sort of slumming with their friends today and and the book became a best-selling play and which became a best-selling opera called La Boheme which inspired the musical Rent so you can see that this this cultural idea has sort of sprung up and we've lionized the idea of being a starving artist when those who are professional artists they sort of look at the idea that idea and they roll their eyes because they know it's ridiculous so there's hundreds of artists that you've never heard of who make a great living at their art and they support a family and they have you know maybe some work-life balance in some instances and dispelling the starving artists mentality is all about helping artists realize that they can have the life that they dream of they just need someone to give them the tools to do it and with talking with my hands it's not enough for me to sit here and tell you that you can have a different lifestyle I have to take you by the hand and show you how it's done so over the last matter of four or five years I have interviewed dozens of successful artists who all agree with me the starving artist is a myth and artists can make their life whatever they want to be and I really want to make this happen for you if you're listening today I want to make a difference in your life yeah and I have to say that I have also interviewed dozens of artists myself specifically artists who are making a living from their creative thing so they they're out there they're just not the ones who get all the press like all the starving so Cory the next thing I want to ask you before we go on is can you tell us a little bit about how you got started I know people are probably curious about how someone gets into this field and I think it will be really inspiring to those on the curb sure yeah so I'll start with this I am obsessed with the internet and technology I didn't have a computer growing up I didn't have a computer in my home I didn't have internet in my house as a child I didn't have an email account until like 2001 and when I got my first email account started playing with the Internet I had already been an actor and story teller for like five six years and had done some commercials and short films mostly stage and theater and for the next few years whenever I was not in a show I was playing with the internet learning how blogs and search engines work how message boards work eventually I started doing work for theatres and productions companies and we remember MySpace we started using MySpace that's really yeah for guerilla marketing and to get to get people to come to our shows so I still I wasn't making money from internet marketing at that time but um when I went and I got married it's my beautiful beautiful wife Lizzie who was also an actress in it and then a very creative person in her own right um I started thinking about okay I'm making grown-up decisions how do I get serious and start making some money and eventually I went to this talk by this guy named Steven Goldsmith who we had on the creative insurgents podcast and he spoke about this he spoke about this idea of breaking down the silos of creativity and it it totally changed my life so Steven talked about how artistry and creativity are not limited to those who practice any of the traditional art disciplines and that those who are artists can be creative in other ways beyond their original art medium so I'm probably the most important thing that I learned there was that there is no shame in being equally passionate about your art and anything else that makes you excited so at that point I realized that I had to find a way bring my love of art and technology together and a short time later I took a job with an internet marketing company after I moved to Portland Oregon and while I started there I started the abundant artists as a sort of side project as a blog to explore ideas of how creative people can make money and artists began expressing interest in group coaching on internet courses and the abundant artists grew into this extensive side project while I spent the next five or six years learning and working in the digital marketing world and I left that world about a year ago to do this what I'm doing now full-time and since I started the abundant artists I've lived in a sort of this sort of hybrid life where I perform as an actor and I work in the technology world and I teach hardest how to take advantage of online marketing and it's really fun to see the sort of the tangible results that you and I working with these artists have been able to see and what I'm doing is is changing artists lives and it's really really exciting for me and I'm all in doing what I'm doing now and I'm having a lot of fun doing it with you and with all the other people that we work with whoo-hoo cool well I think um I think the thing that's really important to note here is that you Cory are someone who has done this yourself you are an artist and you're also an internet marketer so it is possible to combine those two things so tell us exactly how you teach artists to eliminate the galleries and the agents in the middleman by selling their work online yeah you know it's interesting the galleries in the middlemen are not the end-all be-all yesterday I had like seven phone calls I spent all day on the phone yesterday and three of the phone calls that I had were with artists who had relationships with professional galleries that sell a lot of art and they were they all expressed their displeasure to me their dissatisfaction and so it's it's one of the things that I love about the Internet is that no matter what your esoteric specific interest is there are other people in the world who are interested in the same thing that you are and so as an artist that is that's really freeing right artists can create a unique wonderful art that maybe that maybe they're afraid people won't connect with but then I can show artists how to get found by the people who are looking for the exact thing that they're making and so search engines and social media make it easy to find whatever you're looking for so all artists have to do is make sure their their work is visible in the right places at the right time in front of the right people mmm yes it seems like there are so many artists who are trying to sell their work to everyone and then they get really upset when people aren't interested in what they're offering exactly when I was a younger actor I used to take any performance gig that came my way especially because I you know I want to be working and performing and even if I hated the show or I hated the director yeah sure I'll totally do it and and I see other artists falling into that trap taking on a commission or a new project that just isn't a good fit just to feed their family and you know sometimes you have to make sacrifices doesn't do those things but it drains your energy and it sucks out your creativity and too many artists are trying to be all things to all people by focusing on doing what you do really well and getting found by the people who like what you do you can change your own mindset about selling your art and even what it what it means to make art yes absolutely but I think one of the problems is that most artists have no idea how to be found by the people who like their work right which is why learning how the internet works is as important there are specific steps you can take to be found by the right buyers it can it can be overwhelming at first I can totally admit that but you don't have to become you know the world's number one expert on on marketing I've had artists tell me that even just the act of learning about how to sell art online has given them the courage to believe that they don't they don't have to be a starving artist yes yeah oh my god so so so true so Corey let's get down to brass tacks now we know why we should listen to you we know that why these tactics work and that's really awesome but now let's let's get down to the nitty-gritty what are the exact parts of this that our listeners can take and use right now okay so I'm going to give you just a quick overview then we'll go ahead and break each part down into detail so first you need a place to sell your art online you need a way to drive people to your art and then you need them the ways to drive people to your are the following you need email blog posts and social media sharing so some of these things might seem really obvious but just bear with me for a little bit the best way to sell your art is through your own website so that you can control how the sale transaction goes down you need to capture the information from all the wonderful people who visit your site who maybe don't buy anything right now but who may want to buy something in the future you need a place where bloggers and reporters and critics and other art enthusiasts can go to get information about you and it should all be in one place that is owned by you so that you have your say in what info about you is out there that said if you can't Minh and manage to get a website up and running this is where we get into the specific actions that you can take to to make something happen if it all just seems totally overwhelming and you can't go through the whole process of getting a website up and running there's no shame in getting started by selling your art on an existing marketplace like Etsy or art pal so action step 1 for those of you who are listening it wouldn't take out your pens or your your keyboard and say you need a place to sell your art if you don't have one and you don't know where to start then after this webinar is over go to art pal comm and sign up and upload your art there it should take you less than an hour yeah and I think that's so so great to just reiterate how important it is to take a step even if you have this big vision of having a fantastic website of your own someday you don't have one now it's a huge project get your art up somewhere to go up to art pal calm and just get it up you need to have a place for people to see your art first absolutely yeah and I think you know we used to teach that you should absolutely have your own website and actually and that should be what you do and I think that's I think that's still true Melissa mm-hmm what I think just to be clear with the people that are listening what we're aiming for is how can we help you have success online as soon as possible so that you feel like you can do it exactly exactly and getting your work up on art pal or FC or someplace is a stepping stone right and then ultimately the you know later down the road the big goal would be to have your own website as well exactly so the most effective way to dress so if you have a place to show your art whether it's your own website or something simple like art pal com the most effective way to drive people to view your art is to build a list of some sort people that love you and your work these are your fans and and the the easiest thing to do is to make it an email list it could be a Facebook group or a forum or some other group but it needs to be organized in a way that you can keep in contact with them regularly and you own the communication with those people so think about this how many times have you had someone come up to you and say wow I really love your work but I can't buy your painting or go to your show or come to your exhibition right now but I would love to in the future could you please let me know and usually usually our reaction to that is oh awesome you know thank you so much and what usually happens is we get their card or we like write down their number or we hand them our number on like a ripped off sheet of paper or something and we promise to call or email them or let them know but then you lose the paper you lose the card you you're not organized and you never follow up with that person again and you see them a year later and they're like oh yeah I told I remember talking to you I was hoping to hear about one of your shows why didn't you let me know and you feel like an idiot and go bad and then you drop into a shame spiral um but digital communication on the web allows you to follow up in an organized and automated way and I think that's key is an automated way of making this happen so if you have a list you should be contacting people on a regular basis if you if you don't have one then you need to build a mailing list and you can do this by blogging using social media building press contacts and networking so so action step number two if you if you don't have a list of some sort right now you can go to mailchimp.com ma IL mailchimp.com and sign up for a list to start putting people on your list and then the next thing would be to take all the people from your contacts all the business cards and all your email contacts and all that kind of stuff and all the people who are interested or potentially interested in your art and upload those people to the your MailChimp com account and that might be five people it might be a hundred people but that small MailChimp account is free and that's something else that you can do tonight and getting that whole thing ship set up should take you probably one to two hours awesome so then the next thing that I would say is the the neck so let's start talking about how we can get people on your mailing list and and start being contacted by you on a regular basis so the next step is blogging and a lot of our to say oh I have no idea what to blog about I just I just don't know um but then I look at what they're doing in social media and like every artist is on Facebook right and and everybody is like oh you know it's so easy on Facebook I just post my art and and and and I you know people like it and nothing happens right you're like yay somebody liked my art and meanwhile I have no idea how I'm going to pay my rent and and so a lot of you are out there and you're thinking oh you know I'm on Facebook and Twitter and I know it's a huge time stuff but I don't know what else to do um the I would suggest to you that the things that you post on social media you could post those same things on a blog and maybe expand your ideas a little bit and you can say hey here's a piece of art that I created here's what I was thinking when I created it here's what I was thinking like here's how I feel about the process and here's a couple of pictures of that work in progress and then you might have an additional post on your blog that is about how you became an artist and what sort of things inspire you on a day to day basis and you can do those sorts of things um a couple times a week a few times a month and then you so there's a couple advantages to doing it that way if it lives on a blog it's permanent right it's always there and people can always find it which is not the case on Facebook and Twitter it's very difficult to find old social media posts the other bonus is that if it lives on your blog it can be found and indexed by search engines which means that if people are searching for something related to what you do there's a chance that you're going to come up in search engines which doesn't happen if you're only sharing on social media yes good point mm-hmm so um let's talk a little bit about the process of how this this works so it's not a unique process I didn't discover it and make it up in my brain these are the same kind of things that companies like Best Buy and Zappos and Dell huge companies do they find these things valuable and you should too so we previously shared on art empowers you know yesterday Melissa you talked about how you started sharing some of your new art on your Facebook page right and I know about a year ago we did a video with Michael Whitlock where he went from selling nothing to profiting over a thousand dollars per month from his art in less than four months right so these are processes that are repeatable over and over again yes exactly so let's get into these like all the Nitty Gritty techniques of this in detail what is the first step that artists can take to sell their work directly to fans right so I think I should back up and say and say that brings us to the last two things remember this conference is titled the five things that every artist needs to sell art online before we really get into the Nitty Gritty I want to talk about two other things creating great art and having a plan for you yes yes yes yes tell us more about that Corey that's important so it seems it might seem really obvious to you Melissa you've been doing this for a while so the the first thing that you have to do is you have to have great art and I'm not saying that you need to be Picasso or Shakespeare or Calder but you need to be making our that causes people to get excited and I know you had this experience at a an event you went to where you had your art on out on the table and people walked behind they're like oh my gosh it's so beautiful um but you also need to be creating art that makes you excited which I think you can testify oh yeah yeah you know tell me tell me a little bit about that experience of making art that you got excited about and what the experience was like of seeing how other people reacted to it talk about that it's so interesting because I built my firt my original art business around making art to satisfied client specifications and everything everything I almost everything I did was to Commission and uh it was creative but it wasn't what my like I was really really you know passionate and excited about and when I started making art just for me because I was passionate and excited about it I didn't know if anybody else would be interested but I needed to do it for myself right and the experience of having so I had like I don't know 150 pieces or something spread out on a sheet and people would walk by and you know talk to me about it and you know that people were buying and and telling me what the piece is meant to them and and how excited they were about it and there's nothing more inspiring and motivating as an artist than having that experience you know so absolutely that people can tell when it's something that you are super passionate about they can they can tell that yeah absolutely absolutely true so you know something that comes to mind is in addition to having art that gets excited that gets you excited and by the way I'm seeing there's a bunch of comments pouring in on the on art and powers dot me slash live there's there's comments that people are asking and we're totally going to get to your comments and answer your questions we're going to talk just a little bit more and then we're definitely going to address your questions so the other thing that that is important in order to sell your art online is to have a plan and when I work with artists quite often the first thing you tell me is they've tried this and I've done that and I've advertised on every website on the web and I see one of the comments right now that says you know I have a blog and a Facebook page and a website and an email campaign and I have no idea how to make it all work together uh and and there's a lot more to building a successful art business besides internet marketing you need to keep records you need to work on your art everyday and you need to be organized and how the heck you know how do you act you build a framework around all of this stuff and I would say you know probably the best thing that you can do for yourself is to sit down and write out a short plan that says this is what I'm going to do and this is how I'm going to manage my time and you know we talked about that a little bit inside the art empowers me course but I think it's really important to sit down and think ahead about what you're doing and you know I'm going to just jump in here and say this does not have to be an enormous amount of work to do to do to write a plan like we have this idea of business plan and like oh my god but can you talk a little bit about that Corey yeah absolutely um you know it doesn't have to be this big Deedle you just have to be a little methodical yes exactly yeah just have that you just have to have a plan and have it write it down right yeah okay um and the reason that writing it down is so helpful is because it gets it outside of your brain and if you like have a list on the wall like a lot of people I know are big fans of checklists having a list where you can look down and say what's the next thing I'm doing okay great means you don't have to think about it and it just mean that you you've thought about it in advance and you're going to start going down going down that list so when we talk about creating a great website you know I mentioned earlier that getting everybody to go just go to art pal comm and sign up there is the easiest thing that you can do by the way art pals not paying us to advertise I just know the guys at our pal and I know that they do a good job of getting the art on the website in a way that is organized and easy to find and easily found on search engines so you know we used to talk a lot about building your website in WordPress and trying to define terms like open source and templates and plugins and what we found is that kind of stuff is really overwhelming for the beginning artist who doesn't have a website yet so I would encourage you to take a look at what is the easiest step that you can take if you don't have a website yet go sign up for a simple site on art pal or Etsy and then get your mailing list together and start contacting people that way that's that's what I would recommend for people who are just getting started and then if you it what woody what is your opinion Corey because I I have thoughts about this but what is your opinion about um you know you want it you want to have a blog or some you know some home right that's that's your own space that's not hosted on some you know external site like art pal or whatever even if your art is over there so would you recommend people put their create a blog uh just go up to wordpress.com and create a blog or get up a wordpress.org open-source blog which is probably a confusing thing for people so again it's all about taking the easiest next step right um one of the things that I found is that procrastination comes because people don't know how to do something or they're afraid that it's too big and too hard right so if you don't have a website yet and you have no idea how to get one done signing up for a simple site on art power Etsy is step one and then getting a blog together like we talked about is step two you can sign up for a blog on wordpress.com and you can get a blog up and running in like 15 minutes it's super super easy they have a guy that walks you through the whole thing you go click sign up type in your name and your email address and then you're basically they're ready to start typing something ready to start putting out content then you can mess around with looks and design and all that kind of stuff but it's actually ready to go in just a few minutes yeah and then at a point where you get to you're ready to move to your own website you can import all of that content from a wordpress.com blog over onto a WordPress website later so that's just something to keep in mind absolutely yeah so so sort of wrapping all of this together you know if we were going to say okay so on tomorrow's call we are going to do some coaching and we are going to review some websites for people what are a couple of specific steps that you could take tonight to get started and figure out what the next step is right mm-hmm just reviewing step one you need a place to sell your art right and we're sort of assuming that's actually like step three because we're sort of assuming that you already have great art nothing that's right that's the key that's the key to success and then we're giving you step two which is make a plan so step three is go create a place for you to hat sell your art online and then step four is put a blog together so that you can have a place to share your message and share your what you do and your feelings and thoughts with the world and then step what is that five is put a mailing list together and put a put a sign up form on your blog or your website so that people can sign up to hear more from you and then you can email those people and let them know when you have new art available for sale and when you have new important things to say yeah I actually want to ask you about that Corey because um you know we talked about this earlier and can you explain this like this whole building an email list thing how how does this help people's businesses you and I are pretty aware of this so share yeah um yeah great question so building a mailing list you know I talked about this a little bit earlier that sometimes you run into people and they say oh yeah I really like what you do but I can't by it from you right now or I can't go to your event right now catching people's information and following up with them it the mailing list is key to that so basically what happens is once you have a mailing list in place you have a way to send one email that goes out to all of those people so if you meet somebody and they say yes I really like what you do you drop them into your mailing list and then next time you have an important update you tell you go into your MailChimp com account or whatever email program you use and you type it type up your email and hit Send and it sends it out to all of those people at one time so that vastly simplifies the act of promoting your work and gives you the ability to communicate with people on a regular basis so what about the people out there who might be thinking oh my god I don't want my customers to think that I'm spamming them mm-hmm well don't spam them yeah that's the that's the simple answer a lot of times people think that if I'm promoting my stuff then I'm spamming people but the truth is if somebody says hey I want to hear from you I want to hear about your work and I want to hear about your events then that's them signing up and saying let me know right exactly so you'd be respectful of their time and let them know about what you're doing but do let them know you know don't be shy otherwise your business won't grow yeah exactly and that's why people sign up to be on your list cuz they want to get notifications from you they want to hear from you what about the artists they'll Cory who are thinking I'm not a writer that's okay it doesn't have money it doesn't have to be you know of course you're not a writer you're a visual artist you communicate through paint and sculpture and whatever else your medium is and that's okay you don't have to be a great writer you just have to make it personal one of the challenges that that a lot of people have with trying to buy art and look at art and evaluate our is understanding what the art is about there's this we've built up this mystique around art that says that it's really important and that it's says things that the average person can't understand and really the only difference is that you and I think about art all the time we look at art all the time we talk about the history of art most people don't have that background so if you can just give them a little a little taste a little bit of understanding of the background of the art your background what you're thinking about what you're feeling that gives people a little like a little handhold or a little way to view inside and get a little understanding of of what that art is and why they should care about yeah absolutely and also you know people love love love the creative process are fascinated by the creative process sharing your process is a great way to get people interested the other thing that I want to I want to touch on here Cory is a lot of I know a lot of artists get sort of freaked out when they send out an email and oh my goodness only 30% of the people opens the email or twenty-five percent or 40 percent or whatever oh is this terrible email oh I'm failing mm-hmm share about the reality there so the reality is that most people's mailing lists that the open rates are usually less than 30 percent you know probably 90 95 percent of people their mailing lists open rate is less than 30 percent I the truth is you send an email out to a bunch of people not all of them are going to have time to read it you probably don't read every email that you get everybody else is everybody else is the same way we're all busy and so that's why regular communication is important just because somebody doesn't answer one doesn't open one of your emails doesn't mean they won't open another one of your emails later on exactly and if you think about it like even if you have say 15% of your the people who were interested in your work that we're looking at your stuff every week that could totally change your business and you can end up selling a lot more mm-hmm yeah so I I would really love to open it up to comments to those that are watching live um let's do it yeah so just to reiterate you know those of you that are listening now we are going to be sending out an email to those on the artim powers me waiting list with with an opportunity to submit your website to have us review your website or to have a mini coaching session where we can address a specific challenge that you're having in your art business so if you're watching this and you're on the art empowers me mailing list you'll get that email later today if you're not watching it or if you're not on the mailing list rather go to art empowers Emmy and sign up for our mailing list and you'll get that email later tonight letting you know how you can sign up for a website review or a coaching session for tomorrow's call and we'll we're actually going to review people's websites live will do a screen share so everybody can see what we're talking about as we go through and critique people's websites point by point these have traditionally been very very popular sessions and and sometimes we could go hours and hours going for levels going through people's websites and people find it fascinating we find it really fun so we're really excited to do that for those of you who are part of the art empowers community so those specific actions that we want you to take today are you know make sure that you have a place to sell your art go sign up for a blog and go sign up for a mailing list like MailChimp and get those things up and running you can do those things tonight exactly yeah all right so let's look at these questions we've got a lot of one pouring in here so Adrian asks first how much I think he's air how much did you ask for when selling an illustration and how and what do you put down when selling work off of magazines and agents I'm not I'm not understanding the second part of that question a kind of pricing illustration when when I'm dealing with design or illustration work I consult my and I'm looking on my bookshelf the graphic artists guilds pricing and ethical guidelines it is the first place that I would go and yeah that's where that's a great starting place that the graphic artists guild uh pricing and ethical guidelines that's where I start okay there's yeah a whole bunch of comments coming in so let's see Bridget says what's the most effective least obnoxious way to integrate blog Plus sale site Plus Facebook personal Plus Facebook business page great question so Bridget this is exactly what we're talking about when we say not having a plan in place you've got sort of a lot of different things going on so good job getting your blog up and getting your sales site up and having your facebook business page up one thing I would say is you can probably drop the Facebook personal page you don't need to use that when you're marketing in fact Facebook says that you shouldn't use personal pages for marketing so in the context of working on your art business you can drop that from the mix so the thing that I would say is make your website the center of your universe the ideal integration would is that your sales site and your blog are the same website so it's like you know bridgid com and that's your sale site and you have all your art for sale there and then maybe Bridget comm slash blog is your blog page and they're all on the same domain so getting people to the blog through all of that activity also gives them put them on the same website where they can see your art that's the best kind of integration and then pushing stuff from your blog and stuff from your shop out to your facebook business page is the way to think about that so you think about your website and blog as the center of your world and then Facebook and your email and all that other stuff is sort of spokes and rims outside of your the outside of your Center and all of those things could go out from the center and help feed each other and sending people back to your website that clear the the only thing that I would contradict or say differently there is that I have found my Facebook personal page to be quite helpful because often it's people who know me already who buy my work so the way that and I don't know I when I approach my facebook personal page as marketing the way we would you know often think about marketing but I share my art process both there and on my business page and that is that's the kind of marketing that is the most useful it's not it doesn't feel like marketing it doesn't seem like marketing I'm just sharing my my art process and sharing my art and I get a lot of you know interaction with people and sometimes I make sales that way yep yep Holly says are there specific places to network and meet interested persons other than the internet or art fairs or galleries hmm I have an answer to that all right about that god it basically everywhere is a potential place to network and meet interested people so one thing one very important marketing that doesn't feel so much like marketing thing that I think is a great thing to do is have some business cards made up go to moo.com mo o comm and now the business cards made up with your art on the back and all of your contact info on the other side and everywhere you go you can you know strike up a conversation with somebody and if they're interested in your art you can hand them a little tiny piece of your art and that becomes a conversation piece and you can spread them out like a you know deck of cards and people can choose the one that they like best and just start to pay attention of the kinds of people who like your art and who respond to your art and where those people hang out and it may surprise you I mean maybe maybe the people who like your art all are really you know many of them are into soccer I mean who knows right so if that's the case then you might want to go hang out with sucker playing groups or whatever you know I mean that's sort of random random example but keep your eyes open and this is a place where we as artists get to three think really creatively and have fun with our marketing that doesn't feel like marketing mmm-hmm do you have anything to add to that Corey no I think that's great you know I love I'm a big fan of muqaam just because it's called calm but but I love the idea of being able to lay a stack of cards on the table and each one is a different piece of art it's a miniature version of your art making yourself as ubiquitous as possible and giving people something to to grasp and hold and talk about works really well for artists you know the original question that Holly asked is are there places to network and meet people other than the Internet or art fairs or galleries now that covers a lot of ground and my concern with that question is if you're thinking that you've tried those things and they don't work I would suggest to you Holly that it might be that you need a little instruction or help on figuring out how to make those things work because that covers a lot of ground the internet art fairs and galleries that's a good point yeah okay other questions that people have refreshing my page here okay so Bridget says she uses a spreadsheet to keep track of her daily activities that's awesome Bridget come yeah that's definitely what you should be doing um okay Joanne says my question is about email lists the list I currently have consists of mostly friends and acquaintances from church others are folks who've expressed an interest in classes I used to offer these names are two to three years old should okay so my list is getting old and aging out and it might be a little bit irrelevant should I use it or purge it or something else listen you have many thoughts yes I do um I actually just recently did a pretty major purge of my email list because I had I use Aweber for my purse my my mailing list provider and the way that it works is bazillion different you created different a new list for each you know course or whatever I want to email people about and some of those were getting really really old and I my open rates I knew could be better so I want it I want people who are on my list to be there because they really want to hear from me so I emailed my specific list that we're getting old and I said hey something something to the equivalent of hey it's been a while since you've been opening my email at a weber lets me see if how if they've opened my email in six months or whatever so it's been six months since you've opened my email or it's been a while since I've contacted you would be perhaps in your case Joanne here's what I've got going on right now if you are you know interested you could either have an opt-in so if you're interested click here to get on my new list you'll probably have very few opt-ins if you do that but they will be very interested or you can say I just wanted to let you know that I'm going to be emailing you again and I invite you to opt out if you don't want to hear me here for me anymore and click this link you know at the bottom or whatever to not be on my list anymore to get off my list so I really believe in being very upfront with people about hey I'm going to be emailing you if you don't want to be on my list here's how you get off of it I don't want I don't want to help people on my list who don't want to be there right so that's how I would handle that um what about what about you Corey yeah I that's exactly it I just did a big purge of my mailing list you know my mailing it was I was a bad marketer and I let that list go for about four years before I did any purges and um it was amazing to see like I just took everybody who hadn't opened any of my nails in the last six months and I sent them all an email and said you know hey I haven't heard from you for a while I'm going to remove you from the list let me know if you don't want me to I got a handful of people that said you know don't don't remove me I really enjoy your stuff I just don't read it all the time and then the rest of them I just never heard from and I got rid of them and it's it's interesting like from a technical marketing standpoint the removing people who don't open your emails is actually really good for you because it having a low open rate actually hurts you in deliverability so once your list gets above a certain size if only like you know 10 15 percent of your list is opening your emails then more of the the email providers like Gmail and Yahoo and stuff will start sending your emails to spam mm-hmm so purging your old list is is really good idea yeah so it's quality of your list that's more important than the quantity of people on it and it can be really really anxiety provoking when you're starting out that you you know my god only have five people or only having you know 75 people or whatever on my list and it feels like ah it's so tiny but believe me you really want people who want to be on your list you don't want a huge list of people who you have 2,000 people on your list and none of them open your emails that is not gonna make you happy yeah I know I know an artist who has about 500 people on her mailing list and she makes a full-time living from that yes it is possible if you've got people who are really true fans and really really interested in buying and collecting your stuff you don't need a million of them in order to make a living yeah yeah so Nicole and I can't see sure I'm gonna just butcher Nicole's last name I'm gonna say it hurts and I'm sure that's terrible though Nicole says what is a good online site to get color illustrations printed into cards well see you've done stuff like this haven't you um I've done this oh gosh I I've done so many different things I used to print all of myself in house on my own I've also print it worked with local printers a lot um I have not uh I've actually been looking around myself to get to for an online site I think moo.com does greeting cards and I've received some greeting cards from people who've used Moo and I thought they were quite nice I don't know how expensive they were but they were quite nice and I don't know how quick the turnaround is there are a lot of the companies that make business cards also make greeting cards so I would do a search on that um it sounds like you want to have like cards in stock to be able to sell I also sell some work on I have a Zazzle shop there's another one and I'm spacing on the name of it there's a bunch of these companies that do print on demand in America find out America does it and then there's another one that I'm spacing on the name of right now but you upload a high resolution file of whatever art you want and then you can specify oh I want this to be a poster I want this to be you know buttons I want it to be an apron I want it to be greeting cards whatever and then you can have this little shop there and you don't have to do anything you could and you can set the percentage that you want to make and I think that default is like 10% so if you if you charge a dollar then you're going to get 10 cents from from the sale but you can play with the percentage that you want to make so you can you know make make more off of each sale and make the thing more expensive so this that's kind of a nice little it's not going to probably generate a ton of income but it's a nice way to be able to offer things when you don't want to have to deal with printing them yourself having them in stock somewhere shipping all of that stuff because zazzle or find out America or wherever they take care of all that for you so hopefully that gives you some some things to go on Nicole great oh and Micah makeup I'm not sure how you pronounce your name price say boo boo boo we could talk for hours on pricing away prices ha ha so um Micah says how do I know it's correct I hear my buyers tell me it's so reasonable yet I go without sales at many art fairs oh yes so I have to say like the first thing that springs to mind with that is often our are sort of gut reaction if something's not selling is to lower the price because we think that oh if I lower the price that maybe people will actually buy it but it may not be uh that the price being too low or too high that may not be issue for people who are looking at your work and there's a perception issue happening so when people see a low price then they think oh this isn't worth very much it's not very valuable when it if they see the same thing with a higher price they will think oh it's a more valuable thing so I have a high of had I can't tell you how many times this happened or I've had a piece that wasn't selling and I raised the price and then it sold so as so that's one little piece as far as knowing when it's correct there really is no correct um but and pricing is an ongoing ongoing trial and error thing what the things that I have learned about pricing for me that other people have told me have been too helpful for them as well is first of all if I'm selling something offering something for money and I feel resentful at towards the person who's buying it I am charging too little mm-hmm if I'm like her you know I don't want to do this piece or I don't want to sell this piece I know that I'm charging too little I need to raise my price and at the same time if I don't have just a little bit of mild discomfort about feeling like oh my goodness is this price too high then I'm probably charging too low now that is not going to be true across the board probably but for people who have a tendency to under charge you want to a err on the side of charging a little bit more than you feel comfortable with and as you feel comfortable with charging that then you can charge a little bit more a little bit more pricing is can is sub depends on so many different factors so you want to think about where you are in your art career whether you're you know a beginning emerging artist with your career or you know much further along that's going to affect the price what other people who are selling similar kinds of work what they're charging your location in the world if you are in the internet if you're only selling a line then this is not so much of an issue but if you're selling locally if you're you know at an Art Fair the person next to you selling things for $500 and you're selling equivalent kinds of things for $100 that and yeah you're you probably be thinking about that right so those are some of my pricing tips what about you Corey yeah I think you know most I've heard you answer that question so many times in so many colors and um I think you've you've got a really good solution dialed in you know I think that works really well for artists as having that sort of intuitive pricing um until you get to sort of selling art in very high-end galleries and then it becomes a little bit of a little more of a strategy that where you work with your gallery owner and your and your agent but that that's sort of intuitive pricing is a really great way of handling it for artists and a great way of understanding it for somebody who doesn't have a lot of business training the other thing to think about is consistency so you want to make your pricing into easy to understand easy for buyers to understand and if you are working if you're working say as a painter and you work in on canvas or you know then pricing according to size is something that people can understand you as an artist might put in you know 200 hours on this 12 by 12 piece and 20 hours or two hours on this other 12 by 12 piece so to you this 12 pitch whole piece is just like oh my god you poured you're up to 200 hours but a customer coming along an art buyer coming along is not going to see that they're just going to see to 12 by 12 pieces so to them you know why is this one more expensive than this one don't price the according to you know don't price your babies according to how much you love them price them according something that people can understand like sighs yeah and I know a lot of artists uses square inch method which is one way of going about it I'm currently pricing by linear inch which is height plus width rather than height times width because if I'm selling a four by four and an 18 by 18 the difference in price makes kind of sense whereas if I'm if it the square if I'm pricing by the square inch a 4×4 is going to be so cheap in comparison to the 18 by 18 which would be so expensive that it doesn't seem to join it just seems kind of confusing to buyers so if you have a big wide range of sizes that you sell you might consider using the linear inch method yeah holy cow we're getting into some really like specific this I love that you just spent like five minutes explaining linear Ridge versus square right um I I love doing this it's seriously fun I'm having a good time yes it is seriously fun and we are close to the end of our hour it's gone by very very quickly um I think we should probably wrap up Corinne yeah I think so um but I wanted to remind everybody that tomorrow we are going to be doing website reviews and flash coaching sessions so in order to be considered for one of those spots or can be limited because we're only going to have about an hour first of all you have to be signed up on our mailing list our empowers dot me and we will send you a link to the application and Cory and I are going to look through the applications and we'll select a few people to critique their websites live and to have flesh coaching with at our last game changer call tomorrow same time same channel tomorrow February 26th Wednesday so go sign up our empowers dot me if you're not already on the list and that will get you access to the application form to get either flash coaching or have your site reviewed and we will see you all here tomorrow Wednesday February 26 3:00 p.m. Pacific time Thank You Cory have a great night everybody thanks for coming by bye

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