Art is Advertising for What We Really Need

Art is Advertising for What We Really Need



at the center of our societies is a hugely inventive force dedicated to nudging us towards a heightened appreciation of certain aspects of the world with enormous skill it throws into relief that's very best sides of particular places and objects it uses wordsmiths an image makers of near genius who can create deeply inspiring and beguiling associations and position works close to our eye lines at most moments of the day advertising is the most compelling agent of mass appreciation that we have ever known because advertising is so ubiquitous it can be easy to forget that of course only a very few sorts of things ever get advertised almost nothing in the world is in a position to afford the budgets required by a campaign advertising is a form of love overwhelmingly reserved for those wealthy potentates of Modern Life nappies cereal bars conditioners hand sanitizers or family sedans this has a habit of skewing our sense of priorities one of our major flaws as animals and a big contributor to our unhappiness is that we're very bad at keeping in mind the real ingredients of happiness we lose sight of the value of almost everything that's readily to hand we're deeply ungrateful towards anything that's free or doesn't cost very much we trust in the value of objects more than ideas or feelings with sluggish in remembering to love and to care and we're prone to racing through the years forgetting the Wonder fragility and beauty of existence it's fortunate therefore that we have art one way to conceive of what artists do is to think that they are in their own way running advertising campaigns not for anything expensive or usually even available for purchase but for the many things that are at once of huge human importance and yet constantly in danger of being forgotten in the early part of the 21st century the English artist David Hockney ran a major advertising campaign for trees at the start of the 16th century the German painter Albrecht Durer launched a comparable campaign around the value of grass and in the 1830s the Danish artist Kristin koepka did a lot of advertising for the sky especially just before or after a rain shower in a psychological field the French painter Pierre Bona carried out an exceptionally successful campaign for tenderness turning out hundreds of images of his partner marked viewed through lenses of sympathy concern and understanding in an associated move the American painter Mary Cassatt made a pretty good case for the world-beating importance of spending some time with a child these were all acts of Justice not condescension they were much-needed correctives to the way that what we call glamour is so often located in unhelpful places in what's rare remote costly or youthful if advertising images carry a lot of the blame for instilling sickness in our souls the images of artists can reconcile us with our reality and reawaken us to the genuine but too easily forgotten value of our own lives consider Sharda as painting women taking tea the sitter's dress might be a bit more elaborate than is normal today but the painted table teapot chair spoon and cup could all be picked up at a flea market the room is studiously plain and yet the picture is glamorous it makes this ordinary occasion and the simple furnishings seductive it invites the beholder to go home and create their own live version the glamour is not a false sheen that pretends something lovely is going on when it isn't shudder recognizes the worth of a modest moment and marshals his genius to bring its qualities to our notice it lies in the power of art to honor the elusive but real value of ordinary life it may teach us to be more just towards ourselves as we endeavor to make the best of our humble circumstances a job we don't always love the imperfections of age are frustrated ambitions and our attempts to stay loyal to some irritable families art can do the opposite of glamorize the unattainable it can reawaken us to the genuine merit of life as we're forced to lead it it's advertising for the things we really need thank you for watching liking and subscribing if you want more why not visit us in person and attend a class or take a look at our shop at the link on your screen now you

32 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *