Forming Ideas for Music Videos

Forming Ideas for Music Videos


Creative ideas are powerful. They’ve taken
us from chariots to an automobile and from cave paintings to the Mona Lisa. The bad news
is, it can be easier to recite Pi to the 1000th decimal place than to think of a creative
idea for a music video. So in order to help you, we’ll be looking at some tricks that
will help you think of ideas that will leave viewers wanting. Coming up with the concept for a music video
can be a nerve wracking experience but it doesn’t have to be. In fact, it can be one
of the most exciting and rewarding parts of making a music video. The trick is knowing
where to look in your search for ideas. As such, we’ll be looking at sources for ideas
such as the artist’s identity, musical lyrics, shock value, media, and we’ll even be taking
a look at how to use recycled ideas properly so that your music video can get started on
the right foot. Besides getting a larger fan base, the most
important reason for making a music video is to shape the way people see an artist.
That’s why this should be your first consideration when developing your concept. For example,
if you were to make a video for the alternative rock group OK GO, you would have to first
study the previous videos they made to find their typical style. You’d probably find that
almost all of their videos involve elaborate setups, a high degree of choreography, and
singing. Keeping this preference in mind, you may want to think of something difficult
to achieve and film it in a one-take, choreographed event. On the other hand, Linkin’ Park’s music
video style has generally been special effects driven with singing band members, and little
to no storyline. This being the case, your idea should include a modern and digital visual
style. If your band wants to change its identity
or is in need of one, you’ll have to look to other sources for your concept. One source
of inspiration might be the actual lyrics of the music. REM did a great job of this
with their song Everybody Hurts In it, they show the artist walking around a busy city
realizing that everyone from the cab driver to the businessman have been hurt in the past.
Since the song’s lyrics are so powerful, this makes for a very powerful music video. However,
even if your lyrics aren’t particularly moving, you can still use them to create a visual
them for your video. This is what Gnarls Barkley did for his song Crazy He used ink blots that
revealed the singer in order to make the viewer feel like they’re being treated by a psychologist. One source for ideas that has become increasingly
popular in recent years are videos with shock value. These are music videos where something
that was either very difficult to do or that confuses your perception is achieved. The
song Ankle Injuries uses dice to form stop-motion animations of the singer and of objects that
move to the song’s beat. This video must have taken a very long time to do, but it definitely
achieves its purpose of drawing curious viewers in. Another early example of using shock value
can be found in Jamiroquai’s Virtual Insanity production. Much like the name implies, the
video was shot in a clinical room, resembling a mental institution in which the furniture
seems to have a life of it’s own. A successful concept of this type of video will not only
drive fans to watch the video several times, it will encourage them to send it to their
friends who may not yet know of the band. If you’re still having a tough time thinking
of a creative idea, you may want to try watching a movie or reading a book or a magazine for
inspiration. In fact, some artists have successfully based their music videos off of periods in
history. Groups like Muse, Weezer, and Outkast have used historical events as tongue-in-cheek
themes for their videos. In aHa’s Take on Me video, the artists actually use a comic
book as a way to introduce drama and using something familiar. One interesting way to
kickstart your creativity is to make a list of objects, another of locations, another
of periods in time, and another of different types of people and randomly select one item
from each list. This way, you’ll be forced into thinking how those items could be related
which may become the seed of a great music video idea. You’ve probably all heard someone say, there’s
nothing new under the sun. Though this saying seems rather pessimistic, there is some behind
it especially when it comes to music videos. However, that doesn’t mean you can’t still
turn an old idea into something original. For example, the Red Hot Chili Peppers took
a standard performance-based music video and added the element of having the group play
to a huge crowd from a rooftop, making the piece unique to the band. There are also times
when using a proven style is exactly what a band or music label needs. When bands are
first starting out, it’s best to make sure they appear multiple times throughout the
video so that new fans know who they are which is why they’re almost always performance-based
music videos. Also, there are times when a proven style of video fits a song so well
you almost have to use it. This is the case for Usher’s DJ Got Us Fallin in Love. The
video won’t be winning awards for originality anytime soon, but it hits the right tone for
Usher’s style of music. Though there’s no magical way to help you
come up with a creative idea, there are many great starting points. By using one or more
of the resources we’ve looked at , you’ll can be assured that your music video will
not only fit the artist’s song but will satisfy their fans as well.

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