GETTING STARTED ON PATREON FOR MUSICIANS | Songwriter | Kev Rowe

GETTING STARTED ON PATREON FOR MUSICIANS | Songwriter | Kev Rowe



what's up music lovers my name is kevro and I'm a working singer-songwriter getting started on patreon so you're just about to get on patreon because you know that it's a good place to support your art music or your entrepreneurial endeavor whatever it is what do you do first first step is to think of your followers think of your following your YouTube subscribers your Facebook followers your email list you've got in your mind ten ideal people it could be a hundred could be a thousand it could be one there's ideal people in your mind who support your music and that you already have a pre-existing relationship with think of them think of how this patreon platform can bring value to their lives and enhance the relationship that you already have going in a couple different ways the content so the next step is you want to think about what content you can provide that will help their lives or enrich their lives now you're probably already a content provider making YouTube videos or albums or if you're an artist paintings you're probably already working on something that you have going and the content that your fans are used to is that so now you just have to figure out how to do that on a regular basis and serve it up in a way that is digestible some of the ways that I do that are to do long like 10 video series tutorials workshops behind the scenes things official videos just a wide variety of stuff I've found that like if I can do a whole bunch of different things it usually keeps people satisfied creatively because I like man look at all this stuff this dude's working on so the content is important the next thing is is the rewards you want to bring value in the rewards after you've thought about what your followers and your potential patrons want from you and I've made another video called the scalability of rewards that you should check out for this it basically says that how much time it spends you how much time or money you invest in the reward the more you should be charging for it and the more our reward is scalable you should be giving away for free or for a dollar anyway that's a different video um the next step is to set a monetary goal I know this is a little weird but I found in my own patreon page that when I give myself a goal like 500 dollars per month or $1,000 per month which might seem a lot it is kind of a lot I work harder towards that goal knowing that when I get there I'm gonna have the sense of achievement sometimes even telling the audience what that goal is helps them help you get there so this is definitely a crowdfunding strategy that you that I've used on Kickstarter or in crowdfunding periods for my music so that's but it also applies here sending a monetary goal even if you don't want to tell your audience know in your mind I'm working towards that and then the on the converse conversely when I don't have a goal sometimes my patreon page just flounders in the same area and I'm not working on it and I'm just kind of not really pushing it which is fine too so everything has its season but set a goal right at the beginning and the next thing is to send set a launch date so this is like an event where you can tell all of your potential patrons your followers this is the day we're gonna kick it off and if you join you can get your name on my album for $1 or some kind of a special access feature at a really good price point bring them into your ecosystem on patreon and immediately set up a presence okay I am Joe Smith I'm on patreon and I've got 42 followers now and we've got momentum and we're moving forward that's the whole idea so think of your followers first then the content you want to provide and how often you want to provide for it think of your rewards and setting up value in the rewards based on the scalability of rewards super important value in the rewards set a monetary goal ooo also the the description in the description you want to consider your followers too often times I like to think that I'm writing to one person the ideal person as they read it and in that description you want to talk about your mission statement the things that our core beliefs to you that are timeless and not changing all the time so you might want to put your goal in there all that stuff can be edited but set a launch date get the thing going and then take it in cycles it might you might get a big ramp at first and then it will flatten out and then another big ramp and then flatten out another big ramp but it'll all be based on your followers and sustainability so that's how I would get started on patreon be patient it's a lot of hard work but it's work we love right I hope you've enjoyed this video subscribe to my channel here on YouTube and I'll see you in the next video bye

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