Jordan Peterson on Monetizing Creativity

Jordan Peterson on Monetizing Creativity


And so creativity is strange in that manner too because it’s a high-risk high-return game you’re a lot safer in your life to find a functioning entity and to operate as a cog within it as long as the entity keeps functioning because if you’re creative and you go off
on tangents all the time there’s some probability that one of those
tangents is going to be exactly what is what is needed at the time
and you’re gonna become hyper successful as a consequence but there’s much more probability that even though you’re some of your ideas might be highly valuable the probability that this is the right
time and place for them is extraordinarily low so to produce a successful creative product for example in the marketplace you need a ridiculous combination of creativity so that you keep generating ideas and then a network around you of people who have skills that you don’t and then the production of a product let’s say whatever that happens to be that’s actually in demand by the marketplace at exactly that moment and that someone else
hasn’t already done better so the sensible thing to tell
anybody who wants to be creative is “that’s stupid” you shouldn’t do it your probability of success is so low that it’s better just to do something sensible but the problem with that is that
creative people can’t do that because they’re creative and if they
shut down their creativity it’s like an extrovert who’s gone to live in a you know in an isolated cell a creative person who isn’t being creative they just they just wither and die so they’re stuck with it so but it is a high-risk high-return strategy so probably better if you want to be
creative or if you are and you should take this advice to heart because I’ve been watching people for a long time if you want to engage in a creative pursuit you should find something stable to do
that will generate you an income and you should pursue the thing that
you’re creative about on the side, because monetizing creative production is so bloody difficult that especially now like
especially in like artistic domains generation of music and
that sort of thing is like you just have no idea how many
million songs there are on the internet and the vast majority of them commercially available get downloaded 0 times like 80 per… think there’s 80 million songs or
something like that on the net and I believe it’s something in the
neighborhood of 70 million get downloaded 0 times and then there’s a hundred that can get
downloaded like 350 million times and so those people are wildly successful
and everyone else collapses in failure

2 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *