Meik Wiking on The Art of Making Memories

Meik Wiking on The Art of Making Memories


Hi guys Meik Wiking here. I’m the CEO of
the Happiness Research Institute in Copenhagen. I’m also the author of
several books, for instance The Little Book of Hygge. And now also this: The
Art of Making Memories: How to create and remember happy moments. So the
inspiration for this book came last year when I turned 40 and that means,
statistically speaking in Denmark, I have lived half my life. So men in
Denmark we usually live to 80. So looking back on my first 40 years I started
thinking now why do I remember what I remember and what were my happiest
moments in those 40 years and how can I use that knowledge going forward to
create more memorable moments and happy memories in the future? And what we look
at in the book is harnessing the power of firsts, understanding that our memory
is often triggered by an association. That’s one of the reasons why I am here
at Waterstones Piccadilly because one of my colleagues, Marcel Proust, also
understood that a taste can trigger memory; the famous madeleine moment in this
book. But we also look at how other senses can trigger memory. It’s
something that Andy Warhol, the artist, understood. So he actually created a
Museum of Scent. So what he would do was every three months he would change
the perfume he wore and that meant over time he had a spectrum of perfumes, of
scents that reminded him of different periods in his time. But we look at the emotional highlighter pen, we look at the power of firsts, we look at multi-sensual experiences, we look at meaningful experiences. And at the
Happiness Research Institute we created a huge study, collected more than a
thousand happy memories from people around the world. They’ve gone into this
book along with a lot of happy, happy memories of my own. So I hope you enjoy it,
it’s out now so you can pick it up and your local Waterstones.

Leave a Reply

Your email address will not be published. Required fields are marked *