SELLING ART ONLINE | Five Tips to Get Started | Katie Jobling Art

SELLING ART ONLINE | Five Tips to Get Started | Katie Jobling Art



hi guys it's so so nice to have you on my channel again I hope you're having a really really good day today we're going to talk about how we can sell art because it is such a minefield out there of information and it's kind of confusing so today I want to give you five top tips to help sell your artwork you can also follow me and my art journeys on my social medias here on my website here I hope you enjoy these five tips so my number one tip is to have a good body of work now I would say that a good body of work when you're just first start it would be maybe about 10 to 20 pieces of solid work that have a theme like running throughout them that really really gives you a sort of look as an artist and people will know exactly what you're about just from looking at your page for one minute even 30 seconds and that is going to be really really good for Ocwen artists so that people can recognize your work straight away it also helps to make you look more professional because if you have quite a few different pieces of you know that don't really seem to fit in with each other it kind of looks like you're still finding your style I mean realistically I think that all artists are continually finding a style but to a buyer it really helps them feel more confident about buying that artwork if it looks like it's from a sort of theme or that the artist knows what direction that they're going to go in it's also really important that you are happy with these pieces of art you know because you don't want to try and sell something that even you're not happy with you've got a really feel like you love that artwork because your enthusiasm is then gonna rub off onto other people so step two I would say is to figure out what platform that you want to use to sell your work so is it going to be through social media is it going to be through Etsy or folksy or a site like that are you going to use galleries instead so you've got to figure out which one works best for you I personally use Etsy and I find that it works very well it's very very easy to upload your paintings to sell and it just sort of sorts out all that payment and all things like that some artists just used their social media sites like Instagram or Facebook and they say you know there's paintings for sale then we'll run it for this price and then the invoice them through PayPal using their email so that's another route you'll go down which again works very well galleries are another route if you want to sell your web but don't want to put the effort in when it comes to actually selling it making the sale and shipping it and all that kind of thing I mean in the past I've not found galleries to be you know they've been ok and I've been good as like a side thing but I've not found them to be as good as when I've been selling it myself and I suppose that's because they have a lot of artists so that if they have to sell their work so if you do want to use actually like me I've put the link down below which will give you 40 free listings which will be really really helpful to anyone once and start their art career on Etsy okay so for tip 3 we're going to focus on presentation 1 artists that I really admire gave me some really really good advice and as you said whatever platform you use so whether that's your social media profile a website blog anything that is your shop window and when she said that it really like resonated with me because I thought wow you know I actually love shopping and if I walk past and the shop window is then I ain't going in so you need to make your shop window bright professional beautiful to look at and friendly as well you don't want to put people off but it needs to be really clean looking because if you went into a shop and it was dull and it was a bit dirty like that put a lot of effort in you know that people are just gonna walk out and it's going to be the same with your online presence if your Instagram page your Facebook page your blog if it looks messy and you know it's not got a theme as such people are just gonna or just going to get out of those quick spots and you want people to feel welcome you want them to feel refreshed after coming to your shop window so that's a really really good point so yeah I think I actually might make another video on this because presentation is something that is necessary to sell in art it can be one of those things that is really difficult to get right and I only just feel like I'm starting to get that right now with my Instagram and things like that so if you would like that then let me know okay to tip for is that you want to be building a list of followers supporters and people that really really like your work so this could be just Instagram followers just Facebook Likes it could be people that follow your blog and my biggest recommendation is to somehow get hold of people's email addresses now this is very important you cannot just sign somebody up without first getting their permission because that's actually against the law to send their marketing emails when they haven't asked for them basically so I use MailChimp which is a really fantastic way of building your email list and sending out you know different campaigns as such to people that really really want them and I find that very very important because these are people that are you know going to invest in your work at some point so treat them really special because they are so tip number five which i think is the most important and it's the one that people probably get wrong the most is patience you know this is going to take a long time it's not an overnight thing it's not going to happen in a few months it will probably take years for you to get to that point where you want to get out and that's okay you know because the fact is is that once you've got to that point then it can go on as long as you want it to go on as long as you keep creating artwork and keep you know keep in contact with your followers then it's just going to grow and grow and I think that's what's so special about it with the internet is that you can you've got altima control over it people are also really good at like smelling that desperate feeling and you don't want to come across desperate because your artwork is so unique it's so special to you you know don't undersell and just be like oh I want the money from it because that's not what it's about the point of being an artist is that you can feel fulfilled whilst earning money to continue doing it every day or every week whatever your schedule is and that's the main point about it so you know try not to be too stellae you don't want to shove it in people's faces because chances are if they like something they will probably ask if they can buy it so just relax have fun and give it time and the sales will come I promise you so that's our five tips over I've also written a blog post about this with a 10 tip so there probably will be some duplicates I'll pop the link to the blog post in the description box and it'd be really good if you could like share that with your artist friends because I think it's it could be really helpful to them it'd be amazing if you could like this video and even subscribe and we're just building this community of artists and people who love art and it's amazing thank you so much for all your support and have a beautiful day

26 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *