Steal Like An Artist by Austin Kleon (Study Notes)

Steal Like An Artist by Austin Kleon (Study Notes)

steal like an artist by Austin Kleon so I wanted to discuss this book because the last video that I did was about building a YouTube business and essentially going into figuring out what people are looking for as far as content goes and then creating videos content driving them over to a landing page capturing email addresses offering products and services either that you create yourself or that you partner with somebody else to create or as an affiliate and then figuring out how you can build a full-fledged business behind it for digital physical products consulting services coaching services different kinds of things even driving them over to your personal business or profession whether it's real estate agent accounting services the possibilities go on and on and on but one of the issues that we have is trying to figure out how to create content that's one of the things that holds us back and the idea and the premise behind this book is that the truth is that all ideas that you see right now all books products services etc have been borrowed and adapted and adopted from different kinds of industries and different kinds of books concepts principles and information in general and kind of rehashed and repackage Andry bundle together to in a way look like something totally new but it's really bits as bits and pieces and combinations of a wide array of things that the creator has figured out if mixed together like a recipe can create something that is really useful think of it actually like a recipe when you go to restaurant and you order a dish it's combination of different ingredients mix together a certain way cooked a certain way and all these different kinds of things to give it a very unique and distinct taste that is tracked back to the chef or the chef's ability to create that but the truth is it's just a mixture of a lot of different ingredients now the ability to mix the ingredients and the skill to be able to understand the varying amounts all the different kinds of complexity connecting all those ingredients together and creating a dish is something that is distinct to the chef so we want to see what we create as far as content and by the way this isn't just applied to creating YouTube videos this applies to creating books creating products whether it's physical products or digital products software etc anything that you create that provides value for others in the sense of either entertainment value or something that brings joy to a person's life solves a problem or issue can be generated and created from what already exists in the world and we just have to look at it from a different perspective most of us feel that we have to come up with our own unique ideas to have something that is valuable for the marketplace when the best way to do it and the fastest way to do it and actually arguably even the only way to do it is to look around to see what everyone else is doing that is working and then figure out how you can come up with a unique way of doing things otherwise in direct response marketing known as unique selling proposition or also from direct response marketing and copywriting positioning a unique way of positioning that thing that you're doing that in a way that's different or polarizing but at the same time captures the interest and the attention of the audience and keeps them engaged and you can spin when I just said to physical products digital products any kind of business idea but not even just business art in general whether it's performing arts music arts painting whatever that's the premise so if we can look back and see that a lot of things that are created in this world are just rehashes of different elements that the artist was inspired by we can give new meaning to this term here steal like an artist because we're not talking about plagiarizing here and we're not talking about plagiarizing we're talking about taking and really looking at ideas and sources of inspiration from the sense of what is the components that make it so and how could we use those components or the principles of the essence of that to create something that might be seemingly new but it's distinct and it essentially provides more value so what does that mean value now I tend to speak about entrepreneurship on this channel and Peter Drucker defines entrepreneurship or business specifically business as the primary purpose of creating a customer ok the primary purpose of a business is to create a customer now in order to create a customer or client I like to use the word clients we've got to understand two things there's only two fundamental fundamental responsibilities and disciplines and areas of focus in business that are profitable number one is marketing and the number two is innovation innovation is what we're talking about here how to innovate marketing is direct response marketing consultative selling copywriting all those kind of things even sales can be grouped under the marketing aspect if you want to create a profitable business and then what you have to do is you have to innovate and we're going to talk about the innovation principles but you also have to be able to mark it we're not going to talk about marketing we talked about marketing in the last video and that's also covered in the program that I created based on video and I'll have more information coming up on marketing so let's talk about innovation like an artist from the perspective of either content creation for social media platforms like YouTube or products and services that can be sold in the marketplace for profit so how does an artist look at the world first you figure out what's worth stealing then you move on to the next thing that's all about there is to it when you look at the world this way you stop worrying about what's good and what's bad there's only stuff worth stealing and their stuff not worth stealing and again we're not talking about plagiarizing here we're talking about borrowing principles and concepts and essence from a creation that's already really Vow people and figuring out how to spin it to create something new perfect example is this YouTube channel right here what I'm discussing is insights and perspectives based on various books on business and personal development I'm not taking the credit away from the author what I'm doing is I'm adding to the contribution of the author and further validating their work and sharing my own insights and perspectives raising awareness raising discussion actually even giving back to the author by bringing even more awareness to their content which may be for a lot of times their content was written many years ago and the books haven't been discussed as much but by Bri bringing the awareness it actually helps them so I'm taking their concepts you could say I'm stealing their ideas and principles but I'm not doing it in a way that violates copyright and I'm contributing to it that's how we want to think by creating something that speaks to their similar audience because remember the marketplace is this gigantic pool of audience and in the marketplace there are different audiences that are interested in different things somebody already has the audience that you're looking for and what we want to do is we want to figure out how we could tap into that audience and we can do that by contributing to the discussion that that audience is already having and it's a discussion that has been created by or facilitated by the products the services the art the creative elements of somebody that already segmented that marketplace so why reinvent the wheel when you can go in there and you can figure out how you can tap into it obviously done ethically everything is up for grabs you don't have to find something worth stealing today you might find it you might find it worth stealing tomorrow or a month or a year from now so the idea behind it is to switch your perspective from creating new things to looking around to see what others are doing that is already working reverse engineering and then creating from there when I first got involved with business when I was 17 years old what I did was I looked at what everyone was doing online that was profitable and they weren't teaching it but what I did was I reverse engineered what they did and I did the exact same thing I just switched the positioning around a little bit I might have changed the product or service around a little bit I might have offered something a little different but that worked really really well and how I built this youtube channel and how I do other things in my other businesses is the exact same way I model people's behaviors I model how things are created I model and figure out why a marketplace relates to a certain offering versus not and then I go and reverse-engineer and figure out how I can do that also when people call something original nine out of ten times they just don't know the references or the original sources involved so think about personal development information and business information in general there are so many different business and personal development books programs courses whatever teachings gurus out there but if you track back to the origins of where this information comes from we will see that if you look at some of the earlier texts like for example if you read as a man thinketh by James Allen which was written in nineteen Oh something a lot of the concepts covered in today's best-selling programs and books and videos like the secret for example are found in there and that book is about you become what you think about and the movie the secret is about you becoming what you think about and even Ronda Bryan who made the movie the secret mention that she was inspired by one book the science of getting rich by Wallace wattles which I did a book discussion on I'll put a link in the description inspiration for creative content comes from sources that have been handed down either directly intentionally or indirectly or just been there the whole time from generation to generation to generation those that are very astute at creating products or services don't necessarily just look at what's there right now but they go to some of the older materials the older ways of doing things because some of these original pure principle based concepts have essence within them that if you understand the essence if you understand the deep meaning behind them you can create content for days weeks months and years there are certain premises that follow the theme of the videos that I make in this channel the Paramount is that you become what you think about that's my number one embedded principle and what I do is I figure out thousands and thousands of ways of saying the same thing how to take the power back in your hands so you can create the life for you that you want knowing that you become what you think about when Erlang Gayle created the strangest secret the premise of that which started the whole leg of personal development seminars and programs and books and partnership deals and authors and bestsellers that came from the lineage of Erlang yo his original message was from the strangest secret you become what you think about the entire audio is about you become what you think about now Earl wasn't the first one to say that okay there was text that came way before Earl that said the same thing you can track back all the way to the Cabal yo the Cabal Ian talks about the law of vibration and we're not gonna get too deep into this but essentially a lot of the principles that you see today in the business and personal development world that includes principles on marketing direct response marketing copywriting and consultative selling or any other aspect in business can be tracked back to older and older books and texts and mentors and gurus from back in the days and while we have those why is it that we look at the information today and we follow the information today versus the old information that's because human nature we like to figure out how we can learn some from someone that resonates with us so what happens is different authors or different content creators have different personalities and when they say something to us we listen but when others even the original authors or even arguable them probably won't even the original authors of the content were to speak to us we don't resonate with them that's the power of direct response marketing and copywriting and consultative selling is figuring out how to tap into an audience and resonate with that audience to give them the goods give them the art to give them the information so it's not just about the content but it's about resonance with a segment of the market so that's why you see their books and programs and whatever today that are based on old principles but they tend to sell really well to certain mark market segments that's because the artist understands how to bridge between concept principle essence and take that work it essentially steal from the original into something that resonates with a target market that has money to buy that is willing to buy and knows how to get the message out there to them if we're free from the burden of trying to be completely original we can stop trying to make something out of nothing and we can embrace influence instead of running away from it okay embrace influence instead of running away from it when we start to strip the ego out of the equation we start to recognize that if you want to be a profitable artist okay so you can create art and it can be about beauty but I tend to focus on entrepreneurship so my bias is to create something from the creative sense that is valuable to an audience that could be turned into a business now to each their own but that's just the way I like to look at it and in order to be able to do that we have to remove our ego out of the equation we have to look at what we're passionate about how can we be inspired by other sources of artists and information to create something that might seemingly appear to be new but it's a combination of all these good in essence or not all but some and get that over to an audience that resonates with it and that's how we create results that's how we create something that is beautiful and artful and eloquent and enjoyable because not only is it a combination of those elements but it's also something that the market is looking for every new idea is just a mash-up or a remix of one or more previous ideas so for example when you look around on YouTube you'll see many different channels that have many of them nowadays doing big book discussions ok and they do it in different kinds of formats live on video animations are really popular and you know I'm one of the only ones and probably the only one that I've seen that dozen with these lengthy mind map style formats I have a style that's very distinct and it resonates with a certain audience might not resonate with everyone but it resonates with enough people that I'm able to do business in this realm of YouTube and build a business around it and have it contribute to the other businesses I'm doing which are part of a grand strategy of overall portfolio of businesses that move the grand strategy forward but at the end of the day what these elements are that I do are elements that have been remixed and rehashed and a mash-up ok mind mapping lengthy videos do we get in a certain kind of format that speaks to a certain audience which I've learned from certain kind of communicators and public speakers and personal development speakers plus books plus other kinds of elements to make something that seems very original I was inspired by all these different pieces to create this and then as I started to build this channel further and further and further I started getting more interested and I started looking around to see what were the other elements that would engage and build the audience further and then I started integrate those ideas including concepts based on direct response marketing consultative selling and copy because I'm from the school that in order to write something or create a piece of content that is compelling and gets people to act and essentially want to do business with you we have to incorporate either consciously or unconsciously the principles of direct response marketing copywriting and consultative selling so in the program that I did which I created and you can find out about in the link in the description I cover all that stuff extensively and even if you don't want to go through my program and the way I teach it I still recommend studying that stuff and incorporating in your art if you want to turn your art into a business your job is to collect good ideas the more good ideas you collect the more you can choose from and be influenced by remember that carry a notebook and a pen with you wherever you go get used to pulling it out and jotting down your thoughts and observations and I prefer to use my phone but some prefer to use their book or a notebook or whatever copy your favorite passages out of the book record overhead conversations overheard conversations doodle when you're on the phone keep a swipe file this is really important one of the things that I do when I was learning copywriting and copywriting is a form of creative art for writing that is designed to get people to buy products and services is there's so much complexity to copywriting and then there's fundamentals is I kept a swipe file in my Evernote headline formulas great headlines different kinds of copy points formats formulas if this then that kind of stuff good emails that I'd come across good ads and I would continuously build upon the swipe file just keep adding to it adding to it and adding to it and when I need to create copy when I actually have to sit down and write a copy piece or have to create a video I go back to my swipe file and I look for the inspiration and then when I had created the program and I need to consolidate and figure out all the things that I was doing that I was unconsciously competent in when selling which has been an in fusion of all these principles over the years because I haven't been so long I had to once again be inspired by copywriting principles to be able to take all that information and consolidate it into a training program so keeping a swipe file can be very useful next point is don't wait until you know who you are to get started so one of the things that holds us back from producing results is we try to be perfect we try to figure out where our voices and who we are as the final product before we believe we can create something and put it out there this cannot be further from the truth and I can speak from personal experience going back to my earlier videos that I've created and really YouTube is probably a great the greatest combination for me and that's why I'm referring to it a lot of creative expression art as well as information and education and business practices as far as a project goes that I've ever done in my life you know a lot of the other businesses I'm involved with a very direct you know pure business stuff this one is a little bit more creative actually very creative because I can't just create a bunch of content and put it out there in a very kind of structured format and cut dry I have to do it in a certain way and it has to be engaging and it has to be entertaining and it has to also be educational and most importantly it has to produce results because I'm not interested in creating something that is just nice to listen to and it sounds good in theory I'm interested in creating behavioral change in my audience in that when I create these videos and I communicate that when you listen to it internally things begin to change and your actions and your behaviors change automatically and I take that responsibility on because another thing that i stoled you could say was from a great teacher named Michelle Thomas who believed in a concept called the cybernetic loop in which the teacher race takes responsibility for the student if the student fails it's not the teacher and student that fails it's a teacher that failed to teach and that's a lengthy discussion we won't get into it but the point I'm trying to make is that when you get started you can keep adding and you can keep growing and you can keep learning and every piece of content every piece of art that you create we'll get better and better and better then you get to a point where it's so good and you appear to be so polished that it will be very hard for people to believe that you came from a position of not really being as organized or not really being able to create with that level of presence awareness and value that you can currently create but we don't want to wait if I'd waited to know who I was what I was about before I started being creative well I'd still be sitting around trying to figure out myself out instead of making things in my experience it's the act of making things and doing our work that we figured out who we are so one my favorite sayings is that actions create clarity our own times what people look for is clarity before they act but it doesn't always work that way and you can get a certain level of clarity but the clarity should be enough to take action and then when you take action you get data objective data insights and everything from the marketplace and with that data with those insights you can take it and apply it and figure out based on it how to optimize it how to make it better and better and better but if you don't take action and you don't create and if you're not constantly creating things and putting it out there then you're just gonna be stuck in your head and you're not really looking to see and what the world responds to and the kind of feedback that you can get that is so valuable after you've created something you might be scared to start that's natural there's this very real thing that runs rampant in educated people it's called impostor syndrome the impostor syndrome the clinical definition is a psychological phenomena in which people are unable to internalize their accomplishments it means that you feel like a phony you're just winging it that you don't have any idea what you're doing so one of the ways that I figured out how to overcome this impostor syndrome is to recognize that what you have experienced is a certain level of concrete success a concrete understanding and so what your truck your job is to do is to figure out where those people exists that want to have the certain level of understanding that you have and then learn how to and this is provided you're creating training or any kind of information that you're wanting to share with others if you're a teacher because you know impostor syndrome is very rampant in the content creation realm of the business world so you figure out where the people are that are interested in learning that and you focus on giving them a certain level of results so even for example I have a certain level of success in business and all my training and everything that I do and everything I talk about is designed to get somebody from multiple levels lower than where I am right now to where I am right now and potentially a little bit higher but I can get people from where I used to be to where I am now and that's my goal and I don't think about you know those that have a higher level of success than me and you have ten times the the channel size or whatever whatever kind of success in any kind of business I don't think about it I learn from them and I observe them and I study their stuff but I don't let that hold me back because I recognize this everybody is in different stages and just about everybody out there any one of you can contribute to creating something in which you could take someone from Step a to step B or step C what we fail to realize is that people don't necessarily need to get from A to Z and you can build a profitable business based on your content by taking somebody from point A to point B so think about this for a moment look around and you'll find that there are many different channels out on YouTube that have content on it that focus on a very specific niche and a very specific result for that niche and because they're so focused and very targeted they can come up with many many different ways of helping somebody get from A to B and because of that the presentation and the packaging and clarity that's in that they don't have the impostor syndrome first of all and second of all the audience not only resonates with them on that area but if they were to start something else because they were already successful in the first area chances are they will be able to transfer that knowledge not knowledge but that audience from the first area provided that it's related or even sometimes unrelated over to the other area and you know I can go on on and on of the different kinds of objections we have when it comes to imposter syndrome and how to overcome it but the fundamental truth is this if you know that you can create results and you can share those results with others and the process for creating the results and you can help people create the results then go out and actually try to do it and one of the things that you learn on this journey is you get better at learning how to create the results if you adopt the philosophy and principle of the cybernetic loop then you recognize that the student is the teacher and the teacher is also the student and you are learning from your students how to teach better and your students are also learning from you and as your teaching skills go up your ability to create results in your students goes up further and you developed a very powerful ability to read a marketplace to read an audience and if you learn how to read a marketplace or an audience in a certain area then when you get involved with another area of creation or art or marketing in a sense for business or business creation your success is going to be up because you're going to your success is going to be greater because you've already learned it in one area nobody is born with a style or a voice we don't come out of the womb knowing who we are in the beginning we learn by pretending to be our heroes we learn by copying so when you create a piece of content and you put it out there and people start to resonate with it and you get really in tune to the subtleties and nuances of what they resonate with and you create another piece of content it gets better and better for them they then start to refer people to you they then start to share your content with others and your content becomes more valuable and more and more people get involved with it because they do the sales for you and what happens also is because you're focusing on a certain group of people and how they respond to your target audience your target market because even an art that is not commercial art there's still a certain group who will resonate with certain art pieces or certain kinds of theatres or certain kinds of artistic expression and the more we focus on that target group the more will develop a unique voice that speaks directly and deeply to that target group and on top of it it'll be connected provided that you are passionate about that thing that you're doing so I have a combination that I like to follow number one is I only like to do things that I'm genuinely interested in passionate about doing when it comes to content creation if I'm not interested in it I won't do it right and that's because I don't really feel engaged in doing it and if I don't feel engaged in doing it if I don't really want to do it if I do sit down and create it it might be pretty good but I know that because I didn't pour my heart into it it wouldn't be great and the next thing is I got to recognize that it resonates with a certain audience and then I have a genuine desire to be able to reach that audience and create a feeling or an emotion or a result in the case of business of personal development information help them create results by taking responsibility for their results and in order for me to do that I learned to resonate with the audience and figure out how to adjust my communication so it speaks to them better and better and better so then what happens is three things number one is I get better at communicating to my audience and my audience resonates with me even more number two I develop a unique style and voice which is one that the audience resonates with and number three it's a unique style and voice that is Who I am because overall the reason why do that entire process is because I'm passionate about it so the point is the more action you take and the more focused action you take based on what I've discussed so far the more likely you'll be able to tap in to find out how to bring out the best aspects of who you are with your style and your voice and you get better and better and better you can even do a comparison by looking back at my earlier videos that I've posted on this channel and look at the videos that I do right now hear how my voice sounds you'll probably notice that it sounds not different but more refined more focused more resonance not because I wanted to make my SAP my voice sound better because I wanted to look cooler or seen cooler but because I was focused on creating the behavioral change for my audience and I made sure that I incorporated as much and I continuously do so every day more and more elements to be able to create that additional value for my audience so that's how it works we're talking about practice here not plagiarism plagiarism is trying to pass someone else's work off as your own so in starting what happens is you might mimic your heroes okay there was certain presenters and certain business people that I really resonated with and I really admired because they helped me learn and they helped me grow and they contributed to the successes that I've had prior to creating this channel and you know I always wanted to be able to effect people like them like how they did so in a way I kind of took their way of doing things modeled it and even started doing it the way they did it but then I realized that there's probably going to be a better way of doing it if or there is a better way of doing it which is using them as a model to get started and then what happens is that through the process you form your unique style your unique voice your unique resonance with the audience and then it becomes your own but the worst thing was if I took a different route and said I'm just gonna copy verbatim what someone else is doing the truth is is you can never be like that person ever there's so much nuance to humans and there behavior that you couldn't possibly do it like how they were doing you could model from them but if you try to be exactly like them you'll never be the best that you can be and when you try to be like someone else you're never going to be the best that you can be so the goal is to become the best that we can be and keep improving towards that worthy ideal and we do that by modeling taking something what's working not only in the creative art that we're creating but the style of communication the boys presentations now whatever and then rehash that and figure out how we can connect that to who we are and in connection with our audience our specific audience and that's why I really recommend learning direct response marketing when you learn direct response marketing one of the key concepts is figuring out who to talk to who is the audience that we're interested in what's the market segment otherwise known as the customer avatar and the reason why we do this is because no matter how polished you feel you can get with your communication style or your art chances are it's not going to resonate with everyone it might not even resonate with a lot of people it might not even resonate with most people but if you want to create a business in which your art your art is mixed in there so you have fun doing it because one of the reasons why we like to turn our art into a business is so we can enjoy our life because it's fun if you want to be able to do that then we have to recognize that if it resonates with a just enough size of audience and you know this is relatively – relative – because if you understand how business works then you recognize that lifetime customer value a customer can spend more over the course buy more often if we adjust our marketing and our selling and all that kind of stuff I'm not gonna get into it you don't really need that big of a following you don't you know in relative you might not even need that much if your marketing is really tight and that's one of the things I talked about in the last video is that I don't have a very large following but I built a substantial business just on YouTube which is a full-time business that if I were to cut out everything else that I was doing all the deals and everything that I would do just from the YouTube business would sustain everything that's because I created multiple streams of passive income I have multiple monetization opportunities and deals and whatever set up that came as a result of direct and indirect influence from the channel and so what happens is that you don't need to have a massive reach as far as your art goes to build something that is a successful business and it's really built on the passion that you have for the art that you create if you understand if you understand that it's ok it's ok to have a smaller segment based on figuring out where that segment is and speaking very very very resonant and connected and related and deep deep deep establishing a deep connection with that market segment now provided and granted that you can't get so hyper niche that there's only a few people and even then you can argue against that and you say well if the few people can afford to invest a lot of money then you can build a business around it but I think you know what I'm getting at here is that most most of us try to attract the wrong people we try to have the wrong people be impressed by our art when we should be focusing on who will resonate with our art knowing that not everyone is going to do so the reason to copy your heroes and their style is so that you might somehow get a glimpse into their minds that's what you really want to internalize their way of looking at the world if you just mimic the surface of somebody's work without understanding where they came from your work will never be anything more than a knock up so one of the things that I like to do is I love having dinner with successful business people successful entrepreneurs who has a real success a real concrete success and one of the things that I find is that they're not gonna sit there and reveal everything that they did but what I do have to understand is how they see reality how they think and how to ask the right questions to reveal insights and perspectives that they might not even have articulated before because no one really asked them really provocative and I'm talking provocative not intrusive questions to stimulate certain kinds of insights of how they see reality because you become what you think about and when a person sees reality certain way and believes it to work a certain way they normally tend to do things a certain way and handle circumstances and so forth a certain way and they do it very astutely that is in alignment with producing business success and they do it so fast and they're usually unconsciously competent in doing it that a lot of times they don't necessarily reveal it not because they don't want to but because they'd rather just do and keep producing success and they just never really think about it so I like to hang out with people like that and I'd like to figure out how they see certain circumstances and how they believe the circumstances to be what kind of meaning they give to it and how they respond to it not just physically but mentally and emotionally and what that does is gives me a glimpse into their mind and then I figure out how can I adopt that way of thinking and what happens interestingly enough and almost at this point of discussion you can guess it's very obvious is it by incorporating their mental programming or how they see reality I tend to automatically produce those results okay it starts to happen this is very very much related to the power of the subconscious mind I did a lengthy discussion on the power of the subconscious mind if you haven't seen the video I'll put the link in the description but essentially what we want to do is you want to figure out how someone's subconscious mind works and if you can understand how their subconscious mind works and you can adopt elements of their subconscious mind into your subconscious mind then the creative juices will flow accordingly the creativity of similar things are not copycat but essence and principles will flow like it does from that person that would be your hero so here's a very valuable concept and by the way I didn't pull out all the main sections just the ones that I feel that would benefit you the most here's an interesting concept right the book you want to read right the book you want to read so there's a there's a saying okay we always teach the things we need to learn we always teach the things we need to learn so think about this for a moment a lot of times when you learn something in business and personal development one of the biases we have is instead of going out and applying what we learn we think about a person in our lives or a person within our awareness who's doing that wrong thing and the first thing we want to do is we want to go and lecture them that they're doing the wrong thing instead of taking what we learned and applying it and producing results now you could say that that's what I'm doing here also in this video I'm learning all these things and I'm making a video and I'm putting it out there and I'm telling you all these things I'm learning I'm kind of violating that principle well yes and no okay yes that in the direct sense I'm doing that but no because this is a business ok I'm not just making these videos just because I feel like making videos I'm doing it because I want to make a contribution I want people to have a business success I want people to produce results why because later on when they can afford it they can become private clients they can reinvest back in my offerings we can potentially end up doing business deals if it grows up to a certain level all of this is an investment ok there's a strategy behind it there's a specific strategy behind it so it's better to create to produce results and have a strategy than to go out and lecture people about it but if you are going to have to do that like you absolutely have to do it you had a burning desire to do it as a Napoleon Hill would say then why not create a piece of content or a book or a program and essentially teach yourself in the program all the things you've learned and apply those things produce results and then also sell that program to other people ok so this is something that you get better at with practice in the starting when I'd make my videos I wouldn't make them from this kind of perspective I wouldn't make the videos that I personally would like to watch and listen to and as a result I wasn't as passionate I was kind of in a way a little bit embarrassed because I didn't want to share the videos and usually because I didn't accept myself that's what it was self acceptance lower self esteem but then I realized that this powerful truth a very powerful truth you can create something a book a video or whatever and it's for you and you you dedicate time to sit down and really create something that is so valuable that you would want to watch it you would like listening to it you enjoy now from a place of narcissism but from a place of we actually knowing what I mentioned earlier we usually teach the things we need to learn so if that's the case why don't we create something that teaches ourselves okay in the book what to say when you talk to yourself which I'll I did a video and I'll put a link in description one of the important elements is to actually make an audio in which you play to yourself in which you teach yourself to reprogram your subconscious mind well guess what if you can create something that is so valuable to yourself you not only become passionate about that but you're excited to share it with the world and that's what's gonna drive sales that's what's gonna drive your marketing when someone tries to sell us something that they're not passionate about we don't buy it so we have to get to a point where we can create our art we are so passionate about our art that we have a burning desire to want to share with everyone and that's the way I feel with my videos right now pretty much everywhere I go I want to talk about a video that I made Blatt provided it's the right person because that's important also so if I came across a person that was having a really hard time figuring out how to create their art or create a YouTube channel or create a piece of content that is designed to be an expression of their art and produce results as in turn it into a business then now that I've sat down and created this video I would send them this video because I've already sat down I've already articulated for my subconscious all the main points as many of them probably this way more that I would want to share with them to help produce that result I'm so motivated to have them get that result that now I created a piece of content that I would want to listen to over and over again because the truth even though I'm sharing all these things we also teach the things we need to learn so thus it would be worth it and I do watch my videos a number of times because I pick up on things I didn't pick up on the first time so a great way to get started is to create or write a book or a piece of content or a blog based on what you would want to read and by the way this doesn't necessarily have to be geared towards entrepreneurship business personal development travel blogs Instagram profiles create the Instagram profile that you would want to proudly share with people now again I have a bias towards entrepreneurship granted anything that I ever create or anything that I ever instruct or inspire you to create through my videos it is designed to help you create a business around it because then you know you can create value and you can enjoy your art and you can draw your passion more because you have money coming in to support that the best advice is not to write what you know it's to write what you like and if it's in business personal development world we usually tend to teach the things we need to learn and that's what we like the manifesto is this draw the art you want to see start the business you want to run play the music you want to hear write the books you want to read build the products you want to use do the work you want to see done okay do the work you want to see done this is very related to this stuff goes really deep by the way to an NLP concept of leadership and that works like this you go first you go first and you want Gandhi said it really well be the change you want to see so I always observe myself because this is a human bias that we have going back to what I mentioned earlier the thing we want to do is we want others to do it we don't want to take the responsibility but when you take the responsibility and you say I'm going to do the work I want to see I'm going to go first creative power creative juices start to flow to you okay like this is some amazing stuff I've recognized may sound very abstract and esoteric but there's something to be said about having an idea and then actually creating it and putting it out there and then watching what happens afterwards to your motivation to your inspiration rather than having an idea and going around and telling everyone about it and not really doing anything and masquerading that around as accomplishment okay masquerading that around as accomplishment side projects and hobbies are important it's the side projects that really take off by side projects I mean stuff that you thought was just messing around stuffs that just that's just plate that's actually the good stuff that's when the magic happens if you have two or three real passions don't feel like you have to pick and choose between them don't discard keep all your passions in in your life so I have some friends that I came up with in my earlier stages of business because in 2009 I started connecting with other entrepreneurs and they were in the earlier stages case so they had full-time jobs and side businesses and side projects they were doing and I watched as a handful of them turned their side projects and passions into full-fledged very successful businesses one is my friend Paul Novak who's the founder of iris reading so right now iris is a large provider of productivity and reading seminars and all these different kinds of initiatives and he's got live workshops and multiple instructors and online training and private workshops etc when I first met Paul he was doing this part-time and I remember us having this conversation and it was just kind of a side thing that he did he learned how to read faster and then people when he was in DePaul University they asked him can you teach me how to go through material faster and I'm not talking about like tricky weird ways of trying to skim and stuff like that he had a really good system on how to read more effectively improve your comprehension and retention and so what happens is that he ended up teaching it and people started getting results but he was always doing it on the side and full-time he was working in as a investment banker and him and I were always talking about you know this kind of stuff and how he was doing another side and he got inspired he said you know what I'm just gonna I'm going to just leave and do it full-time so a side project into this very very successful business very very successful endeavor and this has been true for a lot of people including for me with this YouTube channel when I started this YouTube channel I was involved with other businesses I had my IT business and granted I was selling off clients at the time so I was transitioning away from it but I was also involved with other kinds of businesses and so forth so I really didn't need to I really didn't think about building a YouTube channel it was just a side thing I wanted to share my insights and perspectives I wanted to inspire it was kind of fun it was a place for me to improve my communication skills and so forth and even if you go back to my earlier videos you see they were like a bunch of random videos and so forth it was a side project but it was a side passion but I kept doing it each one of these side projects that you've got going on when you start to recognize best practices that I cover not only in this video but everywhere else in my channel because you know I'm obviously a student of this medicine that I'm dishing out here you start to recognize that those side projects have potential and you didn't be very aware when they start to pick up traction and learn how to build upon that traction and you know that's why I always talk about direct response marketing and consultative selling and copywriting because those are the main principles that if you do have a side project and want to turn into a business those are the three areas that if you work on those three areas that side project is going to turn into a very very successful business and you know what likelihood is high most people do not do that one of my things that I like to do is I like to observe what creates successful entrepreneurs which are to me artists entrepreneurs are artists they take something and they create something new based on rehashed all these different kinds of bits and pieces of inspiration and so forth and creates something new that produces greater yield produces greater output and you know it's so valuable that people pay for them pay them to do all this stuff and thus they build a business on it and when I look at what successful entrepreneurs do they have this ability to do what we're talking about right here steal like an artist and all these pieces that are covered in the book but they also coupled that with successful implementation of direct response marketing copywriting and consultative selling the secret do good work and share it with people so really in essence you could sum it down to this because this is what it's about because we talked about it I mean in the section of writing a book you want to read it's really a two-step process step one do good work is incredibly hard there's no shortcuts okay read deep work did a discussion on that put a link in description read the compound effect by Darren Hardy I did a discussion on that I put a link in the description at some point and even war of art by Steven Pressfield which I'll put a link in the description at some point we've got to take our create II the creativity and turn it into something in objective reality like we have to do the work we have to create it's great to sit around and talk about it and share and inspire and connect with other artists but if you want to produce results if you want this to turn into a business or you want to just be able to create something that you have it created in reality it's actually there if you're writing a screenplay if you're putting on a show whatever and you actually do it you actually finally sit down and create it and it's actually done there's a sense of joy and accomplishment like nothing else okay to be able to take an idea and create something with it to have it in reality have it there is one of the best feelings that you can have in life and maybe I got a bias towards that but this is usually universally true for every artist that I met artists that do not create that talked about things and don't really create something concrete are usually scatterbrained and frustrated and so forth because internally they know that the purpose of art is to have it shared with others and the purpose of art really is to share it with others so you can bring joy seeking peace bring happiness and in the case of entrepreneurship which is a form of art is to be able to create results in people's lives business and personal development information is an art okay we follow certain authors and certain speakers because they have a certain artful flair to their communication and the good ones are able to create results so that's what it's about and so the way we do that is by creating good stuff and sharing it with people when you share with people you get feedback yet insightful data that insightful data allows you optimize and you repeat the cycle over and over again you also bring great joy and happiness into people's lives you also produce results in people's life so it's a two-step process step one do good work there's no shortcut so you have to make it happen you have to sit down and do the work you have to battle your own mind we're just going to come up with all kinds of reasons why you don't want to do it granted all kinds of reasons you're too tired it's not perfect all these kind of things and a bunch of them have been addressed in this book and a whole bunch of them are addressed in the war of art by Steven Pressfield know you're getting stuck for a while fail get better step 2 share it with people was really hard up until about ten years ago and speaking from the author's perspective now it's very simple put your stuff on the Internet okay one of the things that questions I get asked a lot is how do you improve self-confidence well you can't really improve self-confidence by learning about it from a theoretical sense you have to be willing to be okay with not getting validation and getting rejected and the moral you are okay with being rejected and not being accepted the more you will learn to accept yourself and the end of the day you will find out that it was always really about you accepting yourself you become what you think about so if you accept yourself then what you put out there interestingly enough and I mean really accept yourself will start be accepted by others it's very interesting but it tends to work that way so be okay with being rejected and just create your art create that first video create the whatever piece of content to blog the website whatever it is created and put it out there don't wait because if you wait what's gonna happen is your self-confidence your self-esteem is going to drop and it's just going to take like you're just not gonna get the results at the end of the day geography is no longer our master you don't have to live anywhere in then the place you are to start connecting with the world you want to be in if you feel stuck somewhere if you're too old or too young or too broke or if you're somehow tied down to a place take heart there's a community of people there you can connect with that's the power of the internet is although I am a huge fan of traveling to other countries and I do this so I can connect learn be inspired and see how people see reality differently so I can expand my mind it's not an excuse if you can't do that now right now you have access to people all across the world you can reach out to them through Facebook groups from YouTube through forums and so forth and you can build relationships and you can connect with them and you can see how their reality works you can talk to them over Google Hangouts or Skype and you can really connect with these people to be able to see your creation come to life whether it's partnering with people or just being inspired and learning from people your brain gets too comfortable in your everyday surroundings you need to make it uncomfortable you need to spend time in another land among people that do things differently than you travel makes the world look new and when the world looks new our brains work harder so personally I believe that the best route to take if you want to get lots of success in creative art that is designed to produce results as far as people in you know business and entrepreneurship goes if you want to turn your art and passion into a business is you got to kind of do it in a certain way where you take what you have right now all the things you have right now within your awareness you value it you have gratitude towards it and you do the work you sit down and you create your art and you refine where you are and you put it out there on the Internet and what happens is that eventually turns into a business you start making some income then what you want to do is you want to reinvest that income into traveling now that you'll have some freedom because perhaps you will leave your job and you'll do your art full-time and this is not as uncommon nowadays as it was before a lot of people are doing this and there's still lots more opportunity so it's not like it's saturated it's more saturated than the regular working world than it is in the online business world and so what happens then is that you can take those profits and that time energy and freedom that you have because you'll be able to work from anywhere and you can travel and live in different countries I'm in Los Angeles right now and sometimes I go to Playa del Carmen Mexico Europe different parts the world and I'm planning on doing some more traveling that was in India November and every time I'm in these different environments I get to see how people live and I learn from that and it inspires me to put this kind of content out but also be able to articulate my content better because in your subconscious mind from being exposed to all these different areas to all these different people all that experience gets programmed into your subconscious mind and then what happens is when you sit down to do your art and for me my art is creating these videos and speaking them because I don't use a script I just let my subconscious flow what I'm really doing is letting my creativity flow and the information that's stored in my head come out through a certain sequence obviously based on best practice teaching principles best practice direct response marketing best practice copywriting best practice consultative selling to create something that is not only artful but entertaining but educational that is designed to produce results that is based on all this experience that is in my subconscious mind that I experienced through my travel and connecting with different people Travel makes the world look new and when the world looks new our brains work harder so every time you go into a different environment and you travel and go through different experiences all that different stimulus is going into your brain and your brains trying to make sense of reality your brains a machine that has far more capacity than you even know and interestingly enough is we're always trying to figure out your brains always try to orient you towards reality okay if not you would just go crazy so when you put yourself in all these different environments that have different ways of doing things different kinds of people different kinds of stimulus your brain goes and readjusts and be able to actually form different connections fast connections and understandings and relations to other bits of information that was stored in there from previous information to make sense of reality that it Orient's you towards your goal and if your goal is creativity expression then all that different experience stimulates and enhances that creative expression which then comes out as really powerful and potent work that is designed to purify and amplify the intent that you have to have your audience experience and go down my business and personal development so it's really related to the result so that's very important it helps to live around people interesting people and not necessarily people who do what you do I surround myself with really fascinating people and I actively seek them and they're not necessarily entrepreneurs although I find you know really successful entrepreneurs that have these really different kinds of businesses you know I hang on some entrepreneurs they work like an hour a week and they make like twenty thirty thousand a month and they just travel and do personal development stuff and they're just interesting characters you know they and I also hanging on like some artists we were able to take their art and turn it into a passion and a business and they travel around very interesting people and then also different kinds of professionals and people who have certain levels of passion and results for something that they're very interested in it I'm you know I personally don't even though I have a bias for entrepreneurship I respect anyone that has a deep passion and joy for something in life because I can learn from them and just being around them I know how to ask the right questions because you learn how to do this with time and just learn how they see reality because we want to see how their mind works and I'm able to take what they have in their mind and adopt it into my own mind and then my results start going up so look it's actively seek out people that see reality different but I'm not talking about just see reality differences and you know they're abnormal and not like doing anything but I'm talking about seeing people that do things differently to produce results and are interesting but they have interesting results not necessarily in the area that you want results in but in another area that they have results in who are also very driven and passionate about what they do because not only is that passion contagious but there's something called knowledge transfer that occurs when you're around someone like that who's passionate about what they do and just being in proximity to them it will rub off on you okay be nice the world is a small town remember garbage in and garbage out you're only going to be as good as the people you surround yourself with in digital age this means following the best people online the people who are smarter and better than you the people who are doing the really interesting work pay attention to what they're talking about what they're doing what they're like linking – if you talk about someone on the internet they will find out everyone has Google Alert their name the best way to vanquish your enemies on the Internet ignore them the best way to make friends in the Internet is to say nice things about them so we live in a time where there's so much opportunity and just based on what we've discussed over here just based on this we should at this point have even more drive even more creativity even more confidence to realize that we could do what we really want to do not necessarily in entrepreneurship if that's not your choice but within your career within what you have right now your sphere of influence and because you have the opportunity the tools the resources that are a lot of times very very very cost effective or free a lot of the information that is available in the internet nowadays is free and if you wanted a more consolidated concise information then yeah there's paid programs and so forth but a lot of it is free and based on it based on that you have right now a choice do you invest your time doing something constructive or do you invest 80 percent of your time doing something constructive and then 20 percent of your time being disruptive destructive or thinking destructive and getting yourself involved with unnecessary gossip and hatred and anger towards other people like do you have time for that if the time is today and we're lucky to be born in this time to be able to create with faster speed just about any little kind of life that we want and there are people out there that want to share that with us why would we even want to waste it why would we want to waste it having enemies okay the only enemy is our Eagle in this great book the Eagles the enemy by Ryan holiday once you eliminate your view of how you see people as enemies as negative as bad people your attention and awareness goes on what you have control over the goal of this is to try to gain as much control over the different dynamics that we have control over granted there are things you don't have control over but there's also a far more things that you have control over and arguably so many things that you have control over that if you listen up your day with all these things that you have control over 99% of your day would be within your control if you're going to see a lot of you got to see a lot of stupid stuff out there and you're going to feel like you need to correct it so mention this earlier one of the biases we have is when we learn something or we see something to work a certain way we try to go and correct people and tell people they're wrong rather than resolving it within ourselves first now granted there's a time and place to correct people and call something out if it's inappropriate but what I'm getting at is that a lot of times we tend to do it unnecessarily when we have the problem in ourselves and if we resolve the problem in ourselves and most people would have just resolved the problem in themselves the problem wouldn't exist people will misinterpret you and what you do they might even call you names so get comfortable with being misunderstood or ignored the trick is to be too busy doing your work to care so interesting is that no matter what you do no matter how good you are and how pure your intent is and how much you really care to create positive change in the lives of others or bring joy you're probably going to get some people that don't like you for whatever reason most of the time and actually you can seem to say all the time it's just themselves that they don't like or they just want to bend or whatever the point is this we got to be able to handle that when you put yourself out there when you create art when you create something of value you're going to get people like that the key is to detach yourself from the emotional elements of that look at the constructiveness of their criticism of what they're trying to say figure out how you can take that information to further grow your art further grow your expression going implement it and just be so in that space that you wouldn't have the time to really invest any more than objective energy designed to enhance your grand strategy when we have too much time on our hands and it's not allocated for doing things constructive we start to bicker we start to complain we start to waste time and we start to contribute to a lack of control what you want to do is you want to calibrate your mind to having control of reality a lot of other activities that are outside of that let's say if it recalibrates your mind to lack of control then during the times you need the control you're not going to have the control we want to keep our brain in the default state of feeling in control creativity is subtraction so probably this is one of my favorite elements of this book and by the way this is a really short book we just had a lengthy discussion because I really wanted to share all this with you and discuss this because I really feel it'll contribute to your results creativity is about subtraction a minimalism I'm a huge fan of minimalism only doing thinking owning contributing participating expressing feeling the things that are designed to move my creativity forward to produce results to create real value in the life of others through my business in exchange for profit which I can reinvest back and growth for myself for my team for my business partners for the marketplace etc and just keep that where I want to be you know that's really for me what it's about and based on it I got a look at areas of my life that are important physically mentally emotionally and ask myself do I have anything in those environments or in those situations or in those circumstances or in those areas a mental physical emotional that is not contributing towards my grand strategy not contributing towards my goals and then I gotta ask myself how do I remove those why are they even there so creativity is about subtraction and you can say minimalism and based on the concept of what I see minimalism it's not to reduce stuff so you can have very few stuff but it's about practice and discipline of being resourceful resourcefulness is one of the most important skills as an entrepreneur because sometimes resources are an abundance and sometimes resources are scarce but what we're really looking for is create abundance so someone can take scarce resources and create abundance someone can take abundance as far as resources and create more abundance you're always in a creative abundant state when you look at either resources that you have or resources you that you don't have as not a hindrance but something that moves you forward if you don't have the resources you figure out creative way to allocate it or from somebody else's resource pool by doing partner barter deals or whatever I'm not going to get too deep into it or you figure out how to work with your resources to acquire the other resources that are required and that need to be pooled together to produce the results but the bottom line is this is you can think more creativity like that if you understand the concept of subtraction in context of minimization or minimalism in this age of information abundance and overload those who get ahead will be the folks who figure out what to leave out so they can concentrate on what's really important to them nothing is more paralyzing than the idea of limitless possibilities so as much as limitless possibilities is a good thing it can be paralyzing with for a lot of people and I see this with really really smart people is they come up with all kinds of scenarios as to why it will fail or why it won't work and why they want to do this and they do all these weird hedging strategies in their head they do it with people they do with their time they do with business opportunities and as a result they don't really get anywhere you know you can see this like people nowadays to hedge their relationships to hedge their bets with relationships they have like 50 people that they're trying to do business deals with or date at once and they're just like all over the place and they're not really being present with somebody now anybody can live the life the way they want but the problem with this is by having too many choices and too many possibilities it waters down our presence it waters down our value of the now and waters down our ability to tap into our intuition to really figure out what the best and most resourceful thing to do with the current situation so how do we overcome this to start removing things that don't matter in your life start making a discipline choice that you're going to try to work with a few things you're going to limit the resources that you have you're going to reduce the resources because what you're going to do is you're going to learn how to be more resourceful with the resources and I'm talking about people talking about time I'm talking about materials take an inventory of all the people all the materials all the time that you have and figure out how you are not being present in the presence of those elements and then ask yourself a very important question how can I value this even more if you have a lot of business deals and you're trying to do too many things at once how could you reduce 80% of them so you can focus on 20% of the business deals so you can be more present if you have a lot of friends and you don't really have a lot of deep connections with a lot of people but you have a lot of acquaintances how could you focus in building relationships with a few friends if you have a lot of stuff that you have and you're not really doing anything with it and it's just kind of sitting up there and cluttering your life can you get rid of that stuff and hone it down to what's really important to you that produces the results that really brings joy and then when you have that little stuff how can you appreciate how can you value that stuff even more in the end creativity isn't just the things we choose to put in its the things we choose to leave out and so thus in this very very very complex age that we live in it's important to focus on the few sources of information kinds of resources physical items we have emotional connections with really deep meaningful connections we have with people mental types of models and technology that is really designed to help us express our creativity really allow us to connect with the audience that we are expressing our creativity to if we start to remove these areas that don't tribute to that out of our lives creativity starts to go further and further and further but in relation to the book stealing like an artist it allows us to find the 20% of creative influence or information or art that's out there that we could borrow and adapt and adopt from to create something that is really valuable if you spend your life being very scatterbrained and distorted and overly stimulated by all these different things it's going to be really hard to be able to identify what the pure signal is versus all the noise and so by figuring out what the important areas are we can adapt and adopt we can be able to accelerate our journey but going back to the premise of this book again is that all creativity and all art has been adapted and borrowed and comes from more original sources and even those original sources can be tracked back to previous sources and it's okay to be inspired it's ok to borrow it's ok to adapt you don't have to be 100% unique you can't really hunt be hundred percent unique the only time you'd be 100 percent unique is if you had no exposure to anything in the world and the ideas came from a deep source that even then it wouldn't really help you because whatever you would create wouldn't be able to resonate with the audience or a market place because if you want to turn this into a business as an entrepreneur you have to be able to resonate so to some degree we have to look around to see what others are doing and then the same degree we also have to recognize what's important based on what others are doing based on our creativity based our output and focus on that information and then also realize that it's OK to do that and then if we do that we can build something we can put it out there and take action on it because we don't take action on it we're just procrastinating and delaying and then from there we can get data you can get information based on the response you get because one of my favorite sayings on from based on direct response marketing principles is the meaning of the communication is the response you get so what that means as far as art goes is you create your art you put it out there and you observe the response you get that's how the world resonates with it and based on the response you get you take that and you wreak ustym eyes yuri optimized to see if you can get the response you want so if you don't get the response you want you have to go back to the workshop and rebuild again it's a very fun process but if you keep doing it over and over again soon enough you're probably going to get the response you want if you want a copy at this mindmap the link is in the bottom of this video thank you very much for watching I'll talk to you soon take care


  • Jon Florence says:

    Joseph, thanks for the free mind map and sharing your expertise with passion.

  • Coconut Pete says:

    Also, I would love to see you do a video on one of the best books I have ever read… it's called "Action – Nothing Happens Until Something Moves" by Robert Ringer… highly recommend it

  • Coconut Pete says:

    Ironically, this video is better than any I have seen by the original author 😀 awesome job, thumbs up and subscribed with the bell

  • คณิตา บุญชัย says:

    thanks so much you have done great job… but now i still find ideas..

  • R D says:

    Dear Joseph,
    I hope this catches your attention!
    You have contributed very much to making a massive shift in My Life for the Better! So much so, you cannot even imagine!
    I just want to sincerely express my appreciation and extend a BIG THANK YOU!
    Thank you for providing all this valuable content and please keep on keeping on!
    Hope you have a great day!
    Kindest Regards,

  • calonstanni says:

    I love you.

  • Katia Vassi says:

    It all strongly resonates with me 🙂

  • Therealizedman says:

    I'm a big fan, keep up the good work. I agree with this video 100%
    Good quality information on your course as well btw.

  • Janet Z Spain says:

    You are always a pleasure to listen to!

  • jovita Nassolo says:

    Hi… do u have a book recommendation on self discipline

  • Lighty says:

    Great Video as always….(I stole this comment from another video.)

  • Poo william says:

    Great Video!!!

  • Jarron Jackson says:

    Joseph, how do you consume so much knowledge effectively? Can you make a video on how you read books, take notes, and consume the information effectively?

  • Harsh Gurung says:

    In my list , this is the topmost channel.

  • Phoenix Rising says:

    I love what you offer on your channel and the tone in your voice makes it easy for me to relax & take in the information. Thank you 😊

  • Cenzi Christopher Stallion says:

    I really love the way you presented this material, as well as so many other works of perennial wisdom through this channel. Thank you for creating this content the way that you do.

  • Jeroen Simons says:

    I,m busy writing a complex drumbook and yes: I write it for using it and to serve others to use it…Thanks for your great videos man!!!

  • Wandmediaful says:

    Fantastic info

  • Hendri Starbuck says:

    The realization is that the answers to our problems already exist, however the challenge is asking the right questions. This video has provided some areas for us to explore, in order to be asking the right questions at the right time. Thanks Joseph 🙂

  • Draco_aB says:

    Hey Jo! Do you do consultation calls?

  • Mo Futbol says:

    This channel is so underrated but yet again people don't really want to improve them selfs seriously as your videos are about an 30-80 mins Thanks man!

  • Carlos Dias says:

    Thank you Sir

  • Leo says:

    I really hope this channel stays hidden i want all the content for me and no one else lol jk

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