The Real Story Why SuperBowl Can't Find Half-Time Show Performers

The Real Story Why SuperBowl Can't Find Half-Time Show Performers



if there's one thing people can't get enough of it's sports in the US the most popular sport would have to be football it's practically an obsession for many folks in this country some people find the thrill in betting against the favored team to win others just love to support the team of their hometown football is also a way for both the players and the fans to learn values like teamwork sportsmanship and perseverance the physical training that comes with football is so rigorous as well turning players into huge lean killing machines because of the widespread and seemingly unending popularity of the sport football has become a multi-billion dollar industry in America National Football League teams are worth billions of dollars the average team in case you're looking to franchise one is worth 2.5 billion the Dallas Cowboys consistently make the top of the list of most valuable NFL teams and are currently worth 5 billion dollars the NFL is now the most profitable league in the world raking in 95 million dollars per team in operating income even though the league's value plateaued this year it seemed that the NFL can only get richer moving forward the Super Bowl is one of the most-watched single day sporting events in the United States of America every year hundreds of millions of Americans tune in to watch the Super Bowl in 2015 the Super Bowl garnered 114 point 4 million viewers this number made it the most-watched broadcast in the history of the United States television so many people watch the Super Bowl that it's become a top investment for companies they've pouring billions of dollars in sponsorships advertisements and naming rights and stadiums a 30 second advertisement in the Superbowl cost up to eight figures recently brands scrambled to place their best most touching and even viral ads in the Superbowl it better be good for after all hundreds of millions will undoubtedly watch it but one of the biggest things about the Superbowl isn't about the actual game it's called the Super Bowl halftime show the halftime show is what happens when you mix entertainment and pop culture with sports as if the supervolcano someone decided to put performances by the biggest names in the music industry right in the middle of the game soon the Super Bowl halftime show became one of the biggest and most prestigious gigs in the world getting asked to perform at the Super Bowl was something most artists could only dream of did the halftime show start anyway you might not believe it but it involved dogs in a pretty racist beginning almost 100 years ago back in early 1900s LaRue a dog kennel owner by the name of Walter lingo became famous for his Airedale Terriers stuffed the orange era tails after Walters kennel the dogs would often join celebrities and athletes on hunting expeditions but lingo was always looking for new ways to advertise his dogs Jim Thorpe an athlete and Olympic medalist was playing for the NFL in Cleveland when he decided to visit LaRue there he met Walter lingo who suggested buying a football team to help promote his dog kennel because of Jim's fame at the time Walter lingo was convinced that people would go out to see him play in 1922 Walter offered Jim $500 a week to be player coach for an all Native American team La Rue at the time home to only a thousand people then became the home of the Orange Indians and is the smallest town ever to host an NFL franchise back then football was played a little differently according to Walter lingos son there was a lot of dead time in between halves Wingo took this opportunity to put on a show for the people watching the game the Orange Indians would take the dogs around the field during halftime showing off their tricks and retrieving skills in between plays the team would perform some indigenous stances as a finale they would even reenact scenes of World War 1 to show how the dogs could help wounded soldiers being in the 1920s LaRue was difficult for an all Native American team Native Americans at the time were not recognized as American citizens what more equals despite being educated and talented players the Arang Indians faced a lot of prejudice and racism but they continued on as it was a way to earn money the Orange Indians didn't win as much as Thorpe would have liked this was because their opponents rested during halftime while the Indians were busy performing and selling dogs ultimately the team was still seen as a success because they managed to draw out large crowds to watch them play and so the halftime show was born the halftime show started out as a way to sell dogs and entertain casual fans who may not have a great interest in football the latter is still applicable today after Thorpe and his dogs showing footballers halftime shows featured marching bands and drill teams soon the Superbowl was showcasing talents like Gloria Estefan Michael Jackson and Diane raus it had grown to be a huge spectacle for even those who weren't diehard football fans so many people loved watching the halftime show that it started gaining more viewers than the game itself in the 2017 Super Bowl match between the New England Patriots and the Atlanta Falcons Lady Gaga headlined the halftime show the game drew a hundred and eleven point nine million viewers but Lady Gaga's performance alone had 117 point five million viewers ever since Michael Jackson took the halftime stage in 1993 the performances just kept getting bigger in 2011 the Super Bowl got the Black Eyed Peas joined by Usher and slash the following year's featured Madonna Beyonce Bruno Mars Katy Perry and Coldplay in 2018 Justin Timberlake returned to the halftime stage for the third time since 2001 the Super Bowl and it's halftime show may be some of the most known things on the planet that doesn't mean the NFL hasn't had their fair share of scandals and controversies from too many players being diagnosed with permanent brain damage to not changing the questionable name of Washington's team the NFL has received a lot of flack over the years but perhaps the longest-running controversy is happening right now let's go back to August 2016 Colin Kaepernick quietly remained seated as the national anthem played during a preseason game with the San Francisco 49ers it was until a couple weeks after the game when Colin explained his peaceful protest to the media he said that he wasn't standing up for the flag not at a time where police brutality towards black people was rampant in America not long after that Kaepernick changed his position to a kneeling one to show more respect for veterans the image of Colin and other football players taking a knee while the national anthem played became iconic there were many critics among football fans but it wasn't until President Trump addressed the issue that it really caught fire during a campaign rally in Alabama Trump expressed his wish that NFL players would get fired for kneeling during the anthem for Trump and many other critics of the protest kneeling during the flag was a blatant act of disrespect but for Kaepernick it was more than the flag in football believe in something even if it means sacrificing everything the protest gained a lot more traction after Trump's comments it even spread to other leagues with basketball and baseball players taking any as well it wasn't long before even celebrities and musicians joined in on the action but the NFL didn't take too kindly to this protest at the beginning they allowed the players to do as they please during the anthem but after the criticism they changed the rules players on the field must stand while the national anthem plays if they don't want to comply they should wait in the locker room until the anthem is over teams with players caught kneeling or sitting on the field while the national anthem plays are find now Colin Kaepernick is not part of any NFL team he last made headlines for signing a deal with Nike for their just DeWitt campaign Colin's face in black and white was plastered on billboards with the message believe in something even if it means sacrificing everything it was a marketing move that banked on being political and it worked Nike despite the social media boycott spurred on by enraged fans became more popular than ever while Colin's quiet protest turned into a movement it had serious repercussions Colin soon found himself without a team and no other team wanted to hire him he then lured up filing a complaint of collusion against the NFL the complaint basically said that the league and the owners of the team are all in agreement with each other to not hire Kaepernick because of his protest the hearings in this case are set to happen in Philadelphia in 2019 despite mixed reviews most people are unhappy with how the NFL is handling the whole situation it's come to the point that the league is having trouble finding the next halftime show performers this year since the controversy started in 2016 views have slowly been slipping it's still in the hundred millions but it's getting worrisome last year's Super Bowl garnered 103 point 4 million viewers down 7% from the previous year Timberlake's performance was not stellar and didn't get people talking as much as Lady Gaga did previously one of the main prospects for the halftime show this year was Rihanna but after hearing about how Colin Kaepernick's situation was being handled she turned down the gig Rihanna wasn't alone in turning down one of the most watched shows in the world adele was rumored to perform at the 2017 Super Bowl but she denied saying that the Super Bowl halftime show is not about the music she also said that the NFL did ask her but she declined not long after that the NFL released an official statement saying they never offered Adele the halftime show other artists went out and voiced their opinions about the NFL and their songs jay-z called out the NFL and his lead single from the album everything is love the line goes I said no to the Super Bowl you need me I don't need you every night we in the end zone tell the NFL we in the stadiums two other notable noes come from the likes of pink who ultimately refused the offer even though she sang the national anthem during the 2017 Super Bowl cardi B has publicly shown her support for Colin Kaepernick since the 2017 MTV VMAs she bumped into TMZ paparazzi in February of 2018 and confirmed her stance she won't be performing at the halftime show until Kaepernick is rehired so far the only one who seemed to say yes to the NFL is maroon 5 since 2018 there have been on and off rumors about the band performing in this year's Super Bowl but the league continued to have trouble finding other artists to join maroon 5 originally cardi B was supposed to join Adam Levine on stage for their song girls like you but cardi since shut down that option the only other prospect is none other than rapper Travis Scott in late 2018 Travis Scott agreed to guest at the halftime show this year his decision was met with a ton of backlash from fellow rappers in the industry but according to Scott he's doing the show because the NFL agreed to donate five hundred thousand dollars to dream corpse a nonprofit that tackles social justice issues but there was still one person who had a problem with this decision Colin Kaepernick himself Scott claimed that after speaking with Colin regarding taking the halftime show gig they came out of the conversation with mutual respect and understanding Colin's hot 97 host girlfriend Nessa das was quick to shut down the statement saying there's no respect and no understanding for anyone who works against Kaepernick as for now Travis Scott and Big Boi are set to join maroon 5 on the halftime stage On February 3rd it seems that the NFL is in hot water with many influential people from celebrities to other sports legends if they don't clean up their act soon it will only get harder and harder for them to find big names to perform at the halftime show what do you think is Colin Kaepernick's protest enough reason to turn down the halftime show or should music and politics be separated let us know your thoughts in the comments below give this video a thumbs up and don't forget to subscribe to our channel for more videos thanks for watching we'll see you next time

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