This Cult Nail Artist Has the World at Her Fingertips

This Cult Nail Artist Has the World at Her Fingertips



our vibe is uptown downtown expensive streets slick but also lo-fi garage grime jungle hip-hop actually I'm really punished to this I'm Shama Dean read founder of one hours oh yes oh yeah she's a big personality on the internet things she's like a it go oh it's just me when I was growing up if you saw like a powerful woman in a film or on TV she was always a bit like stir SH bit she cold unapproachable like there must be some human element of her missing her to be able to succeed in the way that she has done but isn't that always the way that we portrayed mmm-hmm if you are from London and you are internal art of course you know who Sharma Dean is yeah I know one else I follow them on Instagram I've just come from South London where I got a Brixton hand job but I'm about to go to war nails and get a sharma Dean job she started her story in 2009 and now she sells now varnishing boots if you're American boots is like CVS or Duane Reade and basically she's killing it why are they still doing that design they're back again flick yeah it's like the it's the nail equivalent of being vajazzled kyon saw you out what you want to have is you having this store and having your brand it does that come from a love of nail art and doing nails it's just to have a shot where every day I might meet someone interesting in December 2008 when I had the idea for war the financial crashing just happened I knew that nail art was still a dirty word everybody thought now art was like airbrush harm trees garish colors I was like you can be creative on now and it still be chic and cool if the crashes happened people might not be able to afford a meal and a drink out but they might want to come and hang out in a shop and maybe get their nails done that was 24 years old and I was like of course I can open and now salon in the recession do you think that Boston maybe had like a market for what you were selling which is yes ultimately I opened it here because that's where my friends were and my friends were my first customers bankers and investors because they're not in the space of it they don't really look beauty as a serious business would you think is important about having nice nails nothing is important about having nice notes I think investor's didn't understand the core of the business which was about the community and the people within the community here are my five tips to starting your own business number one always have a vision and make sure you we're our one Kingsland Road guys surprise has been no fucking police sirens mine is to be a global nail Authority for Millennials elves nematic build a community because they'll be almost loyal customers my community is made up of the sickest girls number three every single thing from the toilet paper to your telephone should be off your vibe while stands for we ain't knows which is quite funny now we ain't holes even though some of us are no they're not really number four ask your friends and family for money first it took me four months to build out the salon and I ran out of money so I asked my friend Megan to loan me some money I blogged the whole process of getting the shop from getting the keys painting the floor putting the toilet in the kitchen we opened up and they're like 600 people trying to get into this tiny little space it just was mental number 5 only hire people on your vibe my name is Kia and I'm at uni so I studied fine art and do other stuff too when we started I guess I had like two two staff members and then when we got a contract with Topshop it increased massively to about 25 girls I never thought running a business or to require looking after all these girls and their needs and their wants was so stressful sleep is for billionaires and you ain't there yet it's very family vibe in a service-based culture you can only earn 20 pound in 20 minutes from doing manicure with products I could earn 20 thousand pounds in 20 minutes so I knew from the beginning that it was really important to make products and then there it's just gone all free worth of mouthing I think it's easy to share nail images cuz you don't have to be rich you don't have to be thin anyone can get involved in the trend of having your nails done nice yeah I never got acrylics or anything like that I used to do my own but now I'm looking back at pictures they were not very good think they're good but you didn't super quick it's quite shocking when I've been on events when Sean was been there and girls want to come up and get her onto autograph or take a picture of her and it's like she's celebrity she's gone he's putting on workshops encouraging young women connecting young women like providing us with useful contacts in the very first issue of war I start a list of things were we ain't we aint booty shaking video hoes we ain't this we ain't that but one thing I said was we ain't feminists I feel like she's basically let my entrepreneur mom I've grown up to learn of it as something like dirty like you don't want to be a feminist it was like those hairy ugly old women moaning did you go out with many examples of like black British females that were entrepreneurs that you got to that you were inspired by not really I was always a feminist I just didn't know it a lot of people talk about in Parliament by like meeting up and having discussions if we're talking about what equality is you're not going to be empowered on the playing field of white male society by talking about things like to me you have true power if you are economically empowered when I was younger the girls who always had money with girls who could braid hair in my hood if you could do hair you always had money because someone would always want their hair in fact feminism is the thing that's given me the most power I don't think of war as a specific archetype in a love you like doing my own stuff yeah love it do you yeah this won't really therapeutic can you believe all around the world they're buying products that stand for we ain't hos that is true I wanna lose someone who's gonna stand up and say something if she doesn't believe in it she's not gonna be afraid to be different for the people fingers together flip back a bit we've got you a little bit bossy really me it's more about state of mind

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