Why the Cannes Lions International Festival of Creativity Is Important

Why the Cannes Lions International Festival of Creativity Is Important


We’re at Cannes Lions, which is the
advertising Film Festival. Just so you know this is like the Grammy’s of
advertising. This is where some of the biggest and brightest creative minds, as
well as media technology professionals, converge once a year to try to win the
coveted Grand Prix Lions prize or many of the different Lions that are in the
different categories. So what you’re going to see in me are people who are
some of the best creative thinkers that are on the planet today. Some of the best
media minds and also some of the more interesting technologies that are
exploding. This event, I’ve been coming here for maybe seven or eight years now,
it keeps growing and growing and growing as the importance of, how do we
communicate with consumers in new and different ways, so it started off with
primarily being really about television and the art of creating that film that’s
going to engage with a consumer make them go up by your product. But as
channels proliferated, you saw more and more of those channels being represented
whether it was digital or social. Right now we have things like IOT, we have
emerging technology there are conversations on AI, but really what
you’re going to see is some of the biggest minds when it comes to
advertising and marketing here today and what’s great is that it’s set on a
beautiful backdrop of Cannes you can see all the yachts you can see some of the
beautiful mountainside the villas, but everybody’s here. You name it. Whether
it’s the media companies like AOL, NBC, CBS, Twitter, Snapchat and you’ve got all
the advertising agencies like FCB, Droga, so on and so forth, and you’ve got all
the clients that buy and produce that work coming here to meet and discuss
what the future of advertising would look like for the next year and maybe the
next five.

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